a marketing strategy that uses aggressive personal selling and trade advertising to convince a wholesaler or a retailer to carry and sell.
Jamaican Toursim Board Targets promotions to travel agencies, which in turn, tell their customers about the benefits of vacationing in Jamaica.
Manufacturer promotes wholesaler, wholesaler to retailer, retailer to consumer, and costumer buys from retailer
Marketing strategy that stimulates consumer demand to obtain product distribution.
Manufacturer promotes to consumer-consumer demands product from retailer- retailer demands product from wholesaler- Wholesaler to manufacturer.
Procter & Gamble
recently spent $100 million on an advertising campaign to promote a new toothpaste brand. P&G new Crest Pro-Health claims to deliver in one tube.