Exam 3- Social Marketing

Describe the historical genesis of social marketing
-origin in India where it began in the 1960s in promoting the family planning program particularly for the marketing of condoms
-1970s and the 1980s, the main type of social marketing was marketing of contraceptives
-late 80s and 90s, social marketing expanded
Define audience segmentation
distinct groups of people who are similar to each other in particular characteristics and are thus likely to respond to messages in a similar way are identified