E&S Marketing True/False

the way a product is designed, named, and packaged has little influence on the success of that product.
false
to be profitable, businesses must focus their efforts on the customers’ needs and wants.
true
you are part of a target market if a organization has selected you as the focus of its marketing plan.
true
the foundation of sports and entertainment marketing is organized marketing plan with strategies that target specific consumers.
true
the economics of marketing sports and entertainment have a great impact globally as well as locally.
true
sporting events and entertainment venue economically impact areas in which the operate.
true
profit is what companies that own sports team have after paying salaries of the players.
false
hosting the Olympic Games creates a huge economic impact on a region before, during, and after the event.
true
marketers rely on the GDP figures to plan their yearly budgets.
false
the sports and entertainment industries are two of the most profitable industries in the United States.
true
with the exception of a championship game, one sporting event does not usually produce the same amount of revenue from merchandising and royalties as might an entertainment event.
true
public transportation helped advance sports and entertainment.
true
if you download copyrighted material without permission, you are committing an act of privacy, which is illegal.
true
Thomas Edison’s invention, the kinetoscope, was a device that led to today’s motion picture industry.
true
Any celebrity can endorse any product regardless of the audience, and the product will sell well because of the celebrity’s endorsement.
false
companies can earn additional revenue, or gross income, by using core and ancillary products as promotional tools to promote and market other unrelated products.
true
convergence and cross-promotion help to develop product synergy.
true
the fifth “p” in marketing mix is people.
true
in America organized sports and entertainment used to be pastime just for wealthy consumers because they were the only ones with a discretionary income.
true
you would be demonstrating “consumer loyalty” as a sports fan if you make a point to watch the match up between the top two teams in the league, even if your favorite team is playing at the same time on a different TV channel.
false
sports marketing might focus on the sport of football, baseball, or hockey, as well as on all the other activities that revolve around a sporting event, such as event planning, promotion, financing, and sponsorship.
true
one of the most influential people in sports marketing was Bill Veeck who believed that if he made the spectator’s time fun and memorable, they would return to more games.
true
sports marketing is the promotion of sports and finding a sponsor for the next game.
false
sports marketing is a growing industry that involves action, creativity, and dedication, and provides many opportunities for motivated students to find good careers.
true
High school, college, and recreational players are considered amateur athletes.
true
organizations such as the national federation of state high school associations are formed to make sure student athletes are excused from class the day of a big game.
false
the national collegiate athletic association was formed to negotiate college athletes’ financial contracts.
false
professional athletes may be paid by corporations as well as by the team organization.
true
only amateur athletes are allowed to compete in the Olympics.
false
since the enactment of Title IX in 1972, the number of girls competing in sports has increased.
true
the consumer is the target of sports marketing.
true
each decision the sports consumer makes involves an opportunity cost.
true
sports goods are tangible, and sports services are intangible
true
geographics, demographics, and psycho-graphics are all part of marketing segmentation.
true
sports training usually provides a tangible product, such as instruction provided through fitness centers, sport camps, and lessons.
false
Wilson sporting goods makes a variety of different product lines that are closely related, but their product mix is extensive with equipment in several sports categories.
true
the grassroots marketing concept helps build a relationship between the community and the team.
true
when making decisions about marketing plans, sports marketers zero in on one factor when considering sports consumers.
false
sports marketing helps business more profitable as consumers have fun.
true
as the popularity of a sports team grows, more infrastructure is needed to support its athletic events.
true
a focus group may be asked to evaluate a new product..
true
products need to have a point of difference to make them stand out in the marketplace.
true
to increase its market share, a company may sometimes have to lower the price of its product in order to do so.
true
baseball cards for a popular player or special occasion may be produced in a limited edition rather then in very large quantities, which creates a demand higher then the supply and allows the producer to charge a larger amount of money
true
depending on the intended use of the product, the same product could be both a consumer good and a business good.
true
the Sherman anti-trust act encourages price fixing and predatory pricing.
false
product-line pricing involves setting different markup percentages for each product so that the average markup is achieved for the entire line of goods.
true
fads have a long life cycle
false
price helps determine a company’s profit and loss.
true
one of the ways companies get new ideas for products is by reading customer complaints and/or merchandise returns.
true
the government may restrict the use of certain words in brand names.
true
top sports endorsers come from all sports, but they have one thing in common-they all have successful careers and have good public images.
true
companies associate their products with well-known sports organizations in order to reach new customers and strengthen their relationship with their existing customers.
true
In sports marketing, companies give free publicity to sports figures by putting their images on cereal boxes or shirts.
false
licensed merchandise can bear the name logo, or other characteristics of the licencor.
true
when a brand becomes very popular, its value becomes a competitive advantage because most consumers equate the brand with quality.
true
customers familiar with an original product are likely to trust a new product with the same brand.
true
multi-product branding is used when manufacturer uses one name for all its products.
true
all of the major sports organizations, including Olympics, NASCAR, PGA, NHL, MLB, NBA, WNBA. and NCCA use sponsorship’s to help finance their operations.
true
Gander Mountain and Cabala’s are examples of generic branding
false