Entrepreneurship Market Research

Which is NOT a use for market research?
Determining tax deductions
Which is NOT one of the five steps in conducting market research?
Apply for government funding
What are the two main sources of data?
Primary/secondary
What is a focus group?
A small group of people who provide opinions under the direction of a discussion leader
What is a disadvantage of using a large sample size?
Increased expense
True or false: Secondary data is often gathered before primary data.
True
Is secondary data generally more expensive or less expensive than primary data?
Less
Which is NOT a source of secondary data?
A business’s own Facebook survey
Which question is an example of quantitative market research?
How many times did you purchase this product in the past six months?
A question beginning with “how” or “why” is usually what type of research question?
Qualitative