What are the elements of an IMC strategy?
Advertising, public relations, sales promotions, personal selling, direct marketing, online marketing
A paid form of communication from an identifiable source, delivered through a communication channel, and designed to persuade the receiver to take some action, now or in the future
The organizational function that manages the firm’s communications to achieve a variety of objectives, including building and maintaining a positive image, handling or heading off unfavourable stores or events, and maintaining positive relationships with the media
Special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays
The two-way flow of communication between a buyer and seller that is designed to influence the buyer’s purchase decision
Sales and promotional techniques that deliver promotional materials individually
Websites, blogs, and social media