Ecommerce chapter 7

All of the following were popular types of online marketing before 2007 except:
mobile marketing
Which of the following is not true about social marketing?
More than 50% of Twitter’s ad revenues are generated by desktop users
The second most popular social network in terms of average minutes per visitor is:
Tumblr.
By 2018, it is estimated that advertisers will be spending ________ on mobile marketing
$70 billion
Which of the following is primarily known for blogs?
Tumblr
Which of the following is the first step in the social marketing process?
fan acquisition
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Facebook News Feeds include all of the following except:
tweets.
Which of the following statements about Facebook Exchange is not true?
It is a social search engine.
Ads that appear in a Facebook user’s News Feeds are called:
Page Post Ads.
How many hours a month does the average Facebook user spend on Facebook?
18
Which of the following is a history of your actions on Facebook?
Timeline
Which of the following statements is not true?
The only way to access Facebook from a mobile device is to use a mobile app.
All of the following marketing tools on Facebook require payment except:
Brand Pages.
The ratio of impressions to fans is a measure of:
fan acquisition.
Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
Amplify
Which of the following involves a coupon or other promotional offer that appears in users’ Twitter timeline?
Lead Generation Card
Which of the following statements about Pinterest is not true?
Pinterest is the only one of the major social networks that does not accept paid advertising.
Which of the following are features of both Pinterest and Twitter?
hashtags
All of the following are Pinterest marketing tools except
Promoted Accounts.
The number of people exposed to pins is a measure of which of the following?
fan acquisition
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
Curalate
Which of the following is another term for amplification?
reach
All of the following are examples of dark social except:
tweets
Facebook’s share price fell dramatically after its IPO because investors feared that
Facebook would be unable to increase advertising revenues fast enough to justify its price.
Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?
Like button
Which of the following is not true about Facebook News Feed Page Post Ads?
They cannot contain links
Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?
Twitter
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
Which of the following was the object of the FTC’s highest penalty for a COPPA violation to date?
W3 Innovation
Which of the following is most similar to Pinterest
Instagram
Which social marketing proved the most effective for ExchangeHunterJumper.com?
Facebook
Which of the following refers to the number of interactions among members of a group and reflects the “connectedness” of the group, even if these connections are forced on users?
social density
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
dark social
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
FBX
Which of the following allows a user to buy products directly on its site and pay with Apple Pay?
C) Pinterest
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
engagement
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
amplification
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
Open Graph
Which of the following is not true about mobile marketing?
People use most of their mobile minutes while they are on the go.
Which of the following is the top app in terms of both audience size and share of time spent?
Facebook
How many retail-oriented apps are among the top 25 apps?
4
Which of the following statements is not true?
Google is the leading display ad site on mobile devices.
Which of the following is the most popular use for mobile devices?
entertainment
According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?
around 33%
Which of the following accounts for the most time people spend using a mobile device?
listening to music
Around how many apps do users regularly use a month?
27
In 2016, mobile marketing will be about ________% of all online marketing.
65
Which of the following accounts for the most mobile ad spending?
search engine advertising
Which of the following is not a major provider of mobile display advertising?
Webtrends
________ is the leading mobile retailer in the United States
Amazon
Which of the following technologies has Apple adopted in its hardware for Apple Pay?
NFC
Which of the following statements about BLE is not true?
Only Apple iPhones can use BLE.
According to a recent National Federation of Retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except:
redeem coupons.
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
location-based mobile marketing
Macy’s deployed which of the following technologies in many of its retail stores in 2014?
iBeacon
Which of the following is the leading location-based marketer?
Google
Apple’s iBeacon uses which of the following technologies?
BLE
Which of the following is the leading location-based mobile ad format?
search ads
Google uses which of the following to build a global database of wireless access points and their geographic locations?
Street View cars