Direct Business Marketing & Management Lesson 1

profit motive
doing things for money
profit
when you sell something for more than it costs you
primarily
most importantly or mainly
attempt
to try to do something
raise
increase in the money you earn
convince
to talk someone into doing what you want
allowing
making something possible to happen
scholarship
money to pay for one’s education
selling
convincing people to purchase, or to “do thing our way”
proactively
taking positive actions to make things happen
passively
not taking any actions to change or influence things
upgrade
to improve something
insurance
when you receive financial help in an emergency after paying a company money each month
insurance agent
a person who sells insurance for the company
policy
the document stating the terms of your insurance agreement
life insurance
money paid to the insured person’s family when he or she dies
coverage
the amount of money in the policy which protects you
liability
a person’s legal responsibility for injury or damage in a accident
prospecting for customers
proactively searching for new customers rather than just passively waiting for them to decide to visit your shop or place of business
unsolicited
not expected and usually not wanted
random
chosen without a plan in no special order
demonstrate
to show and explain how to use a product
subscription
money you pay to receive issues of magazine or newspaper
blender
a small electric machine which mixes foods
vacuum cleaner
a machine which cleans dirt off floors
encyclopedia
a book or set of books containing facts and information on many subjects
sales presentation
the words you use to explain how your product will help the customer
cold calling
selling activity including unsolicited visits to a person’s home
authorized
having the power to take decisions
purchasing agent
company employee authorized to make purchases for the company
permission
being given the right to do something
innovative
using new ideas and methods
get your foot in the door
to be granted permission to come inside a home or office for the purpose of demonstrating you product
promotional
type of activities or events designed to advertise something
expire
when something cannot be used any longer
initial
the first
manual / instruction manuals
a book which explains how to use a machine
terms
the parts of an agreement or legal document
follow up call
sales related taken after the initial sales presentation if the customer has yet bought but might still be interested in purchasing your product or service
utilize
to use something
showroom
a large room where you can look at things for sale
janitor
a professional cleaning person
virtually
almost completely