Destination Management Modules 1-14

DMAI is Destination Marketing Association International, an organization that advocates professional destination management by setting guidelines, standards and certification programs. (T/F)
True
Although used interchangeably, destination management is a broader concept than destination marketing, in fact, it includes marketing. (T/F)
True
The only criterion to measure the success of a destination is the number of visitors it receives.(T/F)
False
Which of the following can be considered as a destination from destination management and marketing standpoint?
A. The State of Michigan
B. The city of Palatka
C. The continent of Europe
D. The town of Christmas (Orlando)
E. All of the above
E
Which of the following is NOT part of the destination mix that are involved in DMOs coordinated and integrated management efforts in a destination?
A. Theme parks
B. Roads
C. Festivals
D. Elementary schools
E. Hotels
D
Which of the following is NOT part of DMO responsibilities?
A. Orchestrating the tourism efforts in the destination
B. Developing strategies, goals and objectives for the future direction of the destination
C. Gathering information for intelligent decision making regarding plans for the destination
D. Organizing the local government elections
E. Facilitating the development of attractions and services in the destination
D
Which of the following is an element of physical products in Orlando?
A. I-4 Interstate
B. Disney
C. Shingle Creek
D. Bahama Breeze
E. All of the above
E
Which of the following is NOT part of physical product development role of DMOs?
A. Building roads
B. Identifying potential products
C. Defining infrastructure needs at the destination
D. Funding for planning and feasibility studies
E. Attracting potential investors and providing insight and guidance
A
____________ is one of the 10 A’s of success of tourism destination, and it means destinations ability to give tourists feeling of safety and security.
A. Awareness
B. Action
C. Attractiveness
D. Assurance
E. None of the above
D
Which of the following aspects of a destination is typically within the direct control of a typical DMO?
A. The amount of attractions
B. The marketing strategies for the destination
C. The level of prices
D. The type of restaurants
E. The quality of hotel services
B
All-inclusive stakeholder involvement in tourism planning creates a sense of ownership among the community. (T/F)
True
Since tourists are external stakeholders, their input in tourism planning is irrelevant. (T/F)
False
Sustainable tourism development plans promote a “triple-bottom-line” approach which seeks balance among which of the following?
A. Economic costs and benefits
B. Cultural and social costs and benefits
C. Environmental costs and benefits
D. All of the above
E. A and B only
D
Tourism plans help achieving desirable outcomes; which of the following is a desirable outcome that can be achieved by effective planning?
A. Sustainable development
B. Positive image
C. Stakeholder cooperation
D. Community awareness
E. All of the above
E
Which of the following is needed for a shared ownership and support on tourism plans and the involved strategies and actions?
A. Top managers of the DMO making strategic decisions
B. Comprehensive research to integrate all stakeholder opinions and sentiments into plans C. Domination by smart DMO personnel to generate strategic decisions
D. All of the above
E. None of the above
B
Which of the following is part of a tourism plan?
A. Strategies and actions
B. Roles and responsibilities
C. Timelines and budgets
D. Monitoring criteria and guidelines
E. All of the above
E
Which of the following is involved in the content of a plan regarding the access aspect of a destination?
A. Airports
B. Public transportation network
C. Road system
D. All of the above
E. A and B only
D
Which of the following is a Strength or Weakness area for a destination that needs to be included in the SWOT analysis before long-term tourism planning? (please answer based on the course text, not your opinion 🙂
A. Infrastructure at the destination
B. Locals’ attitude
C. Natural disasters
D. All of the above
E. A and B only
E
Tourism plans help avoiding undesirable outcomes; which of the following is an undesirable outcome that can be avoided by effective planning?
A. Stakeholder friction and competition
B. Unfriendly and hostile attitudes towards tourists
C. Environmental pollution
D. Cultural degradation
E. All of the above
E
The time frames for tourism planning of DMOS can be as short as ____year(s) and as long as____ years.
A. 1 , 20
B. 3, 5
C. 5,10
D. 5, 8
E. 3, 10
A
For an effective marketing plan, a comprehensive analysis of the environment (natural, social, technological, legal etc.) and the destination itself (competitors, visitors, residents, image, etc.) have to be conducted. (T/F)
True
Marketing strategies outlined in a destination marketing plan should be market segment specific. (T/F)
True
Welcome to Asia Program created by eight major cities (Tokyo, Kuala Lumpur, Taipei, Seoul, Delhi, Jakarta, Hanoi and Bangkok) to attract more tourists is an example of which destination marketing mix element?
A. Product
B. Place
C. Promotion
D. Partnership
E. Packaging
D
Which of the following Ps are the additional elements of destination marketing?
A. Partnership
B. Programming
C. Packaging
D. People
E. All of the above
E
Which of the following elements of the marketing mix involves the attractions and events that draw people to visit a destination?
A. Price
B. Product
C. Place
D. Promotion
E. Packaging
B
Which of the following is part of the Product element of the destination marketing mix?
A. Hotels and restaurants
B. Festivals and sports games
C. Parks and monuments
D. Roads and transportation system
E. All of the above
E
Which of the following comprise the Place element of the destination marketing mix?
A. Use of travel agents
B. Online sales
C. Roadside billboards
D. All of the above
E. A and B only
E
Which of the following comprise the Promotion element of the destination marketing mix?
A. Mega events
B. Facebook pages of DMOs and their destinations
C. TV ads about the destination
D. All of the above
E. B and C only
E
Which of the following is an external trend area that should be considered when planning for destination management?
A. Social
B. Cultural
C. Political
D. Legal
E. All of the above
E
Which of the following is important information that a DMO needs to know about their destination for effective destination marketing planning?
A. Strong products and assets such as natural beauty
B. Weak product attributes such as bad roads
C. Destination image in visitors’ minds
D. All of the above
E. A and B only
D
A visitor profile study can be conducted only on overnight stay visitors.(T/F)
False
Planning should be done after extensive research for the best results of planning. (T/F)
True
VisitFlorida is conducting an image analysis study; which of the following is an image attribute related to people dimension of destination mix in Florida?
A. Florida has beautiful scenery
B. Florida is too expensive
C. Florida has friendly locals
D. Florida has good quality hotels
E. Florida has delicious food
C
VisitOrlando is conducting Orlando Tourism Competitiveness Study; which of the following would be the competitor of Orlando for the theme park consumer segment?
A. Miami
B. Daytona
C. Tampa
D. Jacksonville
E. Gainesville
C
VisitOrlando wishes to study the total travel spending of visitors of Orlando, which of the following is the most appropriate method?
A. An experimentation with the most experienced travelers in the US.
B. Survey on potential Orlando visitors by contacting them in several other cities
C. Exit surveys on actual visitors of Orlando
D. A context analysis of Orlando visitor bloggers
E. A human observation of Orlando visitors when they are shopping at the malls and stores
C
Visit Wales’ Mystery Shopper Program is a service offered to test and evaluate the current tourism products and service quality of which of the following?
A. Hotels
B. Restaurants
C. B&Bs
D. All of the above
E. A and B only
D
Which of the following examples of research is NOT likely done on visitors of the destination?
A. Failte Ireland’s Visitor Attitude Survey
B. VisitScotland’s Scotland Visitor Survey
C. Hawaii Tourism Authority’s Visitor Satisfaction and Activity Survey
D. Hawaii Tourism Authority’s Resident Sentiment Survey
E. Tourism Queensland’s Customer Satisfaction Survey
D
Which of the following is measured by Tourism Satellite Accounts (TSAs) and is very critical information for DMOs?
A. Cultural impact of tourism
B. Economic impact of tourism
C. Environmental impact of tourism
D. Social impact of tourism
E. All of the above
B
Which of the following is a source of secondary information for DMOs?
A. Government agencies
B. Written media
C. Research companies
D. Universities
E. All of the above
E
Which of the following is a potential contact medium for conducting surveys with visitors of a destination to collect information for effective destination marketing planning?
A. Traditional mail
B. E-mail
C. Telephone
D. Face-to-face
E. All of the above
E
Generally speaking, DMOs are usually not in charge of directly or fully developing and maintaining the physical aspects of the destination product but can influence or collaborate with others who are in charge of developing, improving and maintaining different aspects of it. (T/F)
True
Which of the following is NOT an aspect of hardware development that a DMO may do for product development in a destination, depending on their roles, responsibilities and resources?
A. Building attractions
B. Building a training course for the service providers
C. Building event and activity arenas
D. Building visitor information centers
E. Building hotels or restaurants
B
Which of the following is a physical product aspect that is usually the responsibility of the government and the DMO plays an advisory role in improving this aspect of the destination?
A. Transportation system (airports, terminals, seaports)
B. Infrastructure (roads and utilities)
C. Facilities (food, beverage, shopping etc.)
D. All of the above
E. A and B only
E
Which of the following is a potential activity that a DMO can do to improve the people aspect of the destination product?
A. Education and training programs for the industry workforce
B. Mentoring programs that team up experienced industry practitioners with others who want to learn from them
C. Standards and certifications to improve and maintain the service and product quality
D. Education and training programs for travel agents who sell the destination
E. All of the above
E
Which of the following is an example of a rejuvenation strategy for a destination at the decline stage?
A. Malaysia has tropical beach resorts for SSS tourism, and introduced medical tourism.
B. China has culture and heritage tourism and introduced wine tourism.
C. Las Vegas has gaming resorts and introduced family events and activities.
D. Orlando has theme parks and added new parks.
E. All of the above
E
Which of the following can be achieved through operation of a Visitor information Center by a DMO of a destination?
A. Improving the economic impact of tourism
B. Interpreting local history, culture and nature
C. Providing information before and during visits
D. All of the above
E. B and C only
D
Which of the following is an activity that a DMO can do to improve the interpretation aspect of the destination product?
A. Producing materials and guides to assist the industry in providing interpretive services
B. Engaging in or encouraging training of tour guides who provide oral interpretation
C. Operating ambassador programs by recruiting locals to provide interpretive services
D. Providing financial assistance for production of materials for interpretation
E. All of the above
E
Which of the following is a product development strategy that Orlando can use to rejuvenate Orlando as a tourism destination?
A. Engage in intense marketing and promotion to encourage repeat visits by the current family market segments
B. Develop a new theme park for attracting visits of the current family market segments and potential family market segments currently not visiting Orlando
C. Engage in intense marketing and promotion campaigns to attract other potential family market segments currently not visiting Orlando
D. Develop a new bar street with nightlife to attract youth market segments
E. All of the above
B
Which of the following examples of DMO activities is directed to improve the packaging aspect of a destination product?
A. Singapore Tourism Board encourages package development through financial incentive schemes.
B. Tourism Industry Development Program in Nova Scotia, Canada provides grants for tourism operators to attend seminars, workshops and conferences to learn about package development.
C. Idaho Vacation Package Program provides direct links of those packages that meet certain criteria on the official DMO website.
D. Bihar State Development Corporation in India created packages related to Buddhism, and the Sikh and Jai religions.
E. All of the above
E
Which of the following is a case where DMOs can be involved in product development with more of a conservation aim rather than physical product development at the destination?
A. Destinations with fragile environments and endangered species such as Antarctica
B. Destinations with historical heritage such as Athens, Budapest, Cairo, Istanbul, Prague, Rome, Venice and Vienna
C. Destinations at the initial stage of development such as Bithlo
D. All of the above
E. A and B only
E
Shared goals are important in developing partnership and collaboration in tourism destination management. (T/F)
True
US Travel Association organizes National Travel & Tourism Week in May every year in collaboration with many national and local DMOs; UNWTO also organizes the World Tourism Day in September every year in collaboration with many national and international DMOs. Which of the following partnership type describes this partnership?
A. Marketing and promotions, including online
B. Research, education and training
C. Event and festival sponsorships
D. Themed routes, circuits or itineraries
E. Tourism advocacy
E
Which of the following is a reason for developing partnership with internal and external stakeholders of DMO in destination management?
A. Avoiding duplication and redundancy of programs and actions of efforts
B. Consolidating financial, information, expertise, and physical resources
C. Achieving efficiency and effectiveness by combining resources and efforts
D. Better communication among relevant stakeholders
E. All of the above
E
Which of the following is a partnership example with the benefit of expanding social responsibility for DMOs in destination management?
A. In 2011, Hong Kong Tourism Board teamed up with Visa credit card to boost inbound tourism and spending on Visa cards by using Visa’s database of card-holders to publicize this promotion.
B. To reach new markets, Jordan Tourism Board participated in “blog trips” by inviting travel bloggers to the country.
C. The BestCities Global Alliance (including Cape Town, Copenhagen, Dubai, Edinburgh, Melbourne, San Juan, Singapore, Vancouver, Berlin and Houston) is an effort to enhance customer perceptions, image and positioning of the destinations.
D. In 2010, Cyprus Tourism Organization and the Travel Foundation of the UK entered in a 5-year partnership to create Cyprus Sustainable Tourism Initiative (CSTI)
E. The European Quartet (4 Central European sovereign states-the Czech Republic, Hungary, Poland, Slovakia) known as Visegrad Four (V4) joined finances to cooperate in developing the Central Europe that has joint historical roots and shared cultural tradition.
D
Which of the following is a requirement for successful partnership between DMOs and other partners?
A. Shared characteristics (culture, history, or issues etc.)
B. Good synergy
C. Overcoming barriers and challenges
D. Benefits from the partnership
E. All of the above
E
Which of the following is a potential common ground (or shared characteristics) for a DMO to develop successful partnerships with other potential partners?
A. Cultures and traditions
B. History and heritage
C. Geographic location, features and transportation routes
D. Industrial characteristics
E. All of the above
E
Which of the following is a DMO partnership example that has the common grounds in industrial characteristics?
A. The Shangri-La Region of China
B. Route 66 in the USA
C. The Whisky Trail in Scotland
D. Lewis and Clark Trail in the USA
E. The Che Guevara Trail in Argentina, Bolivia and Cuba
C
Which of the following is a barrier or challenge for DMO partnerships?
A. High turnover rate of decision-makers in the public sector
B. Independence and self-interest in the private sector
C. Uneven partner benefits (lack of equity)
D. Long-term results of partnerships and benefits and difficulties of measuring them
E. All of the above
E
Which of the following is a strength of public sector (government) in developing successful partnerships for DMOs?
A. Mandated to do long-term strategic planning
B. Good destination awareness due to extensive responsibilities and grass-roots knowledge and activities
C. Skilled in managing complex organizations and better able to get financial support from government
D. Can provide grants and other support for small- and medium-sized enterprises
E. All of the above
E
Which of the following is the result of effective partnership?
A. Strategy
B. Synergy
C. Stability
D. Systematic
E. Support
B
Community residents who do not work in the tourism industry are not considered as a stakeholder group in destination management. (T/F)
False
For good community relations, DMOs need to analyze resident attitude and perceptions first. (T/F)
True
Lobbying with elected representatives of the political parties and government officials is a very important DMO activity especially when publicly funded DMOs face challenging legislations. (T/F)
True
Activities to involve residents provide which of the following benefits for the DMO and the destination?
A. Residents gain first-hand experience with tourism
B. Residents gain better and accurate understanding of tourism and their destination
C. Residents gain more information to share with their friends and relatives about their destination
D. Residents gain better knowledge to give advice to tourists when they ask
E. All of the above
E
DMOs cannot assume local residents know about tourism; so they should educate locals about…
A. The importance of tourism
B. Negative impacts of tourism
C. Positive impacts of tourism
D. All of the above
E. A and C only
D
Florida Association of Destination Marketing Organizations (FADMO) arranges a ‘Florida Tourism Day’ where DMO executives meet with state legislators in Tallahassee and discuss the challenges they are facing in tourism. Which of the following describes this activity of DMOs?
A. Lobbying for tourism
B. Representing tourism in the destination
C. Educating the stakeholders
D. All of the above
E. A and B only
D
Which of the following is a reason for why a DMO should develop good relations with residents to have their support in tourism?
A. Residents are consumers of the destinations
B. Residents are the labor force of the tourism industry
C. Residents promote the destination to their friends and relatives
D. Residents impact on tourist experience with their advice, hospitality and attitude
E. All of the above
E
Which of the following can be used to keep ongoing dialogue and communicating with the local community about DMOs activities and achievements?
A. Local newspapers
B. Facebook
C. Blogs
D. Twitter
E. All of the above
E
Which of the following is an example of DMO activity to involve the local residents in tourism?
A. Visit York’s Resident Festival that residents have free entry or reduced prices
B. VisitBritain’s Share Your Great Britain program encouraging residents to invite friends and relatives and businesses to invite their customers overseas to Britain before 2012 Summer Olympic Games in London
C. Lansing’s (Michigan) Be a Tourist in Your Home Town program offering local residents 1$ passports for major attractions
D. The Louisville Convention and visitors Bureau (Kentucky) Hometown Tourist Celebration during National Travel and Tourism Week in May offering discounted rates to locals for a week
E. All of the above
E
Which of the following is a tourism sector stakeholder in Orlando?
A. Orange County Convention Center
B. Shingle Creek Hotels and Resorts
C. Orlando Sentinel
D. All of the above
E. A and B only
D
In developing countries, DMOs are usually government operated tourism ministries or departments funded by the government 100%; however, in developed countries, DMOs are usually public-private partnership funded by both government and the private sector. (T/F)
True
Bed taxes were introduced in the USA to fund Convention and Visitors Bureaus. (T/F)
True
VisitOrlando’s budget includes 60% tourist development tax (bed tax, or hotel occupancy tax) and 40% entrepreneurial funds. Which of the following comprise VisitOrlando’s entrepreneurial funds?
A. Membership fees
B. Ticket sales
C. Cooperative marketing campaigns
D. Destination meeting services
E. All of the above
E
Which of the following defines the level of governance by a DMO?
A. Its organizational structure, either public, private or both
B. Its Chairman of the Board of Directors
C. Its by-laws
D. Its funding source, either public, private or both
E. All of the above
E
Which of the following is a funding source for DMOs funded and governed by the government 100%?
A. Government funding, direct from government or through grants
B. Room/hotel occupancy taxes, user pay tax on hotels
C. Membership fees paid by DMO members
D. Revenues from partnerships
E. Rental fees from buildings operated by the DMO (e.g. convention center)
A
Which of the following is NOT a funding source for VisitOrlando?
A. Government funding, direct from government or through grants
B. Room/hotel occupancy taxes, user pay tax on hotels
C. Membership fees paid by DMO members
D. Revenues from partnerships
E. Rental fees from buildings operated by the DMO (e.g. convention center)
A
Which of the following is a step required for DMO transparency?
A. Holding meetings only open for the DMO personnel
B. Making financial documents available to only DMO executives
C. Publishing all policies, plans, and strategies for the general public
D. All of the above
E. None of the above
C
Which of the following is an action for DMOs to prove accountability for good governance in destination management?
A. Justifying their programs and activities
B. Measuring the results of their programs and activities
C. Disclosing results of their programs and activities to relevant stakeholders
D. Assuming responsibility for results and resource usage
E. All of the above
E
Which of the following can a DMO do to show that they are taking responsibility for their resource usage?
A. Reveal the planned budgets
B. Prepare audited financial statements
C. Produce annual reports with overall summary of results of activities and programs
D. Reveal salaries and spending of the personnel
E. All of the above
E
Which of the following is an example of transparency for good destination governance?
A. Las Vegas Convention and Visitors Authority (LVCVA) provides its organizational structure, its mission, board meeting agendas and minutes, purchasing policies, status of its bids, its financial status report, annual financial reports, annual budgets, quarterly budgets and staff salaries.
B. Travel New Zealand publishes travel expenses of its chief executive.
C. Canadian Tourism Commission publishes all travel and hospitality expenses of its senior officers.
D. VisitBritain publishes corporate policies, board minutes and committees, organizational chart, and spending.
E. All of the above
E
Being the official representative of tourism in the community and assuming all the duties that this involves.
A. Representing
B. Lobbying
C. Listening
D. Recruiting
E. Communicating
F. Involving
G. Educating
H. Analyzing
A
Trying to influence or persuade public officials to support, think, or even vote in a favor of tourism.
A. Representing
B. Lobbying
C. Listening
D. Recruiting
E. Communicating
F. Involving
G. Educating
H. Analyzing
B
Having open channels of communication to the community at all times.
A. Representing
B. Lobbying
C. Listening
D. Recruiting
E. Communicating
F. Involving
G. Educating
H. Analyzing
C
Partnering with community residents and community groups.
A. Representing
B. Lobbying
C. Listening
D. Recruiting
E. Communicating
F. Involving
G. Educating
H. Analyzing
D
Finding ways and opening more channels to maintain an ongoing dialogue with the local community.
A. Representing
B. Lobbying
C. Listening
D. Recruiting
E. Communicating
F. Involving
G. Educating
H. Analyzing
E
Including the local resident community with tourism and especially by giving them “samples” of what is on offer free of charge or at a much reduced price for a short time
A. Representing
B. Lobbying
C. Listening
D. Recruiting
E. Communicating
F. Involving
G. Educating
H. Analyzing
F
Having an ongoing effort to educate local residents about tourism.
A. Representing
B. Lobbying
C. Listening
D. Recruiting
E. Communicating
F. Involving
G. Educating
H. Analyzing
G
Reveals primary data or information
A. Primary research
B. Frequency of tourist contact
C. Surveys
D. Research
E. Industry stakeholder analysis
F. Individual depth interviews
G. Experiments
A
Can affect resident attitudes
A. Primary research
B. Frequency of tourist contact
C. Surveys
D. Research
E. Industry stakeholder analysis
F. Individual depth interviews
G. Experiments
B
Can be done face-to-face, with mail, phone or online
A. Primary research
B. Frequency of tourist contact
C. Surveys
D. Research
E. Industry stakeholder analysis
F. Individual depth interviews
G. Experiments
C
Helps with planning and all other roles of DMOs
A. Primary research
B. Frequency of tourist contact
C. Surveys
D. Research
E. Industry stakeholder analysis
F. Individual depth interviews
G. Experiments
D
Reveals needs, issues, trends and challenges of the industry
A. Primary research
B. Frequency of tourist contact
C. Surveys
D. Research
E. Industry stakeholder analysis
F. Individual depth interviews
G. Experiments
E
Are preferred when interviewing about sensitive subjects
A. Primary research
B. Frequency of tourist contact
C. Surveys
D. Research
E. Industry stakeholder analysis
F. Individual depth interviews
G. Experiments
F
Are good for studying cause and effect relationships
A. Primary research
B. Frequency of tourist contact
C. Surveys
D. Research
E. Industry stakeholder analysis
F. Individual depth interviews
G. Experiments
G
Is the most strategic resource for managers
A. Information
B. Visitor satisfaction and product quality measurement
C. Tourism Satellite Accounts
D. Mystery shopper
E. Semantic differential scale
F. Request for proposals (RFPs)
G. Likert scale
A
May leads to destination product development and improvement
A. Information
B. Visitor satisfaction and product quality measurement
C. Tourism Satellite Accounts
D. Mystery shopper
E. Semantic differential scale
F. Request for proposals (RFPs)
G. Likert scale
B
Are used for measuring tourism economic impact
A. Information
B. Visitor satisfaction and product quality measurement
C. Tourism Satellite Accounts
D. Mystery shopper
E. Semantic differential scale
F. Request for proposals (RFPs)
G. Likert scale
C
Is a tool for analyzing products and services
A. Information
B. Visitor satisfaction and product quality measurement
C. Tourism Satellite Accounts
D. Mystery shopper
E. Semantic differential scale
F. Request for proposals (RFPs)
G. Likert scale
D
Is used for measuring affective image of destinations
A. Information
B. Visitor satisfaction and product quality measurement
C. Tourism Satellite Accounts
D. Mystery shopper
E. Semantic differential scale
F. Request for proposals (RFPs)
G. Likert scale
E
Invites research suppliers to help DMOs in research
A. Information
B. Visitor satisfaction and product quality measurement
C. Tourism Satellite Accounts
D. Mystery shopper
E. Semantic differential scale
F. Request for proposals (RFPs)
G. Likert scale
F
Is used for measuring cognitive image of destinations
A. Information
B. Visitor satisfaction and product quality measurement
C. Tourism Satellite Accounts
D. Mystery shopper
E. Semantic differential scale
F. Request for proposals (RFPs)
G. Likert scale
G
Comes from the records of DMO itself
A. Internal secondary information
B. Global Tourism Watch
C. Focus groups
D. Universities
E. Current and potential visitor analysis
F. Measuring tourism economic impact
A
Is done on Canada’s potential visitor markets
A. Internal secondary information
B. Global Tourism Watch
C. Focus groups
D. Universities
E. Current and potential visitor analysis
F. Measuring tourism economic impact
B
Are done with small groups of 8 to 10 people
A. Internal secondary information
B. Global Tourism Watch
C. Focus groups
D. Universities
E. Current and potential visitor analysis
F. Measuring tourism economic impact
C
Supply research for DMOs
A. Internal secondary information
B. Global Tourism Watch
C. Focus groups
D. Universities
E. Current and potential visitor analysis
F. Measuring tourism economic impact
D
Enables configuration of 8Ps for market segments
A. Internal secondary information
B. Global Tourism Watch
C. Focus groups
D. Universities
E. Current and potential visitor analysis
F. Measuring tourism economic impact
E
Is important for acquiring funding and support for DMOs
A. Internal secondary information
B. Global Tourism Watch
C. Focus groups
D. Universities
E. Current and potential visitor analysis
F. Measuring tourism economic impact
F
The nature of destination products makes it easy for branding. (T/F)
False
Once DMOs build the brand concept for their destination, it is in their control in terms of delivering the consumer expectations from the brand. (T/F)
False
Which of the following is correct about destination branding?
A. It is simply creation of logos and slogans for destinations.
B. It can be accomplished quickly and easily.
C. It needs to be renewed every year.
D. It is beneficial for DMOs, stakeholders, destinations and consumers.
D
Which of the following is a benefit of destination branding specifically for consumers or tourists?
A. Reducing risks in decision-making
B. Tangibilizing the destination product
C. Differentiating the destination from competitors
D. All of the above
E. A and B only
D
Which of the following is a challenge of destination branding?
A. Destinations are a mix of different products and services that are out of DMOs control.
B. A team effort is needed from several stakeholders at the destination and can be hampered by political influences.
C. Immediate results should not be assumed, a long-term commitment is needed and this can be hampered by changes in government offices and political leaders.
D. There is not enough financial resources to support for a long time.
E. All of the above
E
A new brand for Maldives was generated with a slogan of ‘Always Natural’ at the cost of around $100,000; however, this brand was not used due to changes in the government and political leaders. This is an example of which of the following challenges of destination branding?
A. Destinations are a mix of different products and services that are out of DMOs control.
B. A team effort is needed from several stakeholders at the destination.
C. Destination branding can be hampered by political influences.
D. There are not enough financial resources to support a comprehensive branding campaign.
E. Immediate results should not be assumed, a long-term commitment is needed.
C
Destination branding programs can cost between 100,000 and over a million dollars. This fact makes which of the following requirements for destination branding very critical?
A. Avoiding political influences by achieving a team effort with partnership and collaboration from the stakeholders
B. A long-term commitment of funds and efforts without expecting immediate return on investment
C. Comprehensive research for assessment of facts and stakeholder opinions before making brand decisions
You Answered
D. Acquiring additional funds though co-op partnerships with other stakeholders
Correct Answer
E. All of the above
E
Tourism Australia’s brand campaign ‘So where the bloody hell are you?’ was withdrawn due to public criticism about it being not clear to non-English speakers. This mistake in branding decision was probably due to overlooking which of the following requirements for successful destination branding?
A. Avoiding political influences by achieving a team effort with partnership and collaboration from the majority of stakeholders
B. A long-term commitment of funds and efforts without expecting immediate return on investment
C. Comprehensive research for assessment of facts and stakeholder opinions before making brand decisions
D. Acquiring additional funds though co-op partnerships with other stakeholders
E. All of the above
C
‘Virginia is for lovers’ was introduced in 1969 and is still considered to be a successful destination brand. This success is an example of overcoming which of the following challenges of destination branding?
A. Destinations are a mix of different products and services that are out of DMOs control.
B. A team effort is needed from several stakeholders at the destination and can be hampered by political influences.
C. Immediate results should not be assumed, a long-term commitment is needed and this can be hampered by changes in government offices and political leaders.
D. There is not enough financial resources to support for a long time.
E. All of the above
C
Which of the following is a challenge of destination branding that can be overcome by partnership, collaboration and teamwork with all relevant stakeholders?
A. Destinations are a mix of different products and services with diverse owners that are out of DMO’s full control.
B. A team effort is needed from several stakeholders at the destination and can be hampered by political influences.
C. Immediate results should not be assumed, a long-term commitment is needed and this can be hampered by changes in government offices and political leaders.
D. There is not enough financial resources to support for a long time.
E. All of the above
E
The integrated marketing communication achieves more effective branding for destinations due to the consistency in messages with the same brand concept. (T/F)
True
In the basic communication model, which element corresponds to the DMO who is trying to brand its destination through promotional tools?
A. Sender
B. Receiver
C. Message
D. Medium
E. Noise 1 or 2
A
An advertisement was prepared for branding Florida in the elderly segment of Michigan market but it was NOT a successful campaign due to problems with the several elements of the basic communication model as listed below. Which of these problems is related to the receiver element of the basic communication model?
A. The ad was in Chinese.
B. The majority of the elderly segment in the Michigan market was on vacation abroad at the time of ad broadcasting.
C. VisitFlorida waited too long to publish the ad.
D. There was a more attractive ad coming from Georgia at the same time for the elderly segment of Michigan market.
E. The ad was prepared for newspapers but it included a video item.
B
Personal selling is very important for DMOs in promoting their destinations especially if they are focusing on attracting which of the following?
A. Business events (meetings, conventions, incentive travel etc.)
B. Independent business travelers
C. Independent pleasure travelers
D. International travelers
E. All of the above
A
Lord of the Rings for New Zealand is a great example of successful use of which of the following elements of marketing communications for DMOs promoting their destinations?
A. Theme year and event marketing
B. Movie and film development
C. Outsourcing
D. Viral marketing
E. Sales promotion and merchandising
B
DMOs can control what is being talked about their destinations by getting involved in social media with their current and potential visitors. (T/F)
True
TripAdvisor is a traveler review site offering which of the following advantages for DMOs and destination?
A. High control of DMOs in terms of the nature of the information provided by travelers
B. High credibility and believability by the travelers
C. Perceived “objectivity” of the reviews for people who are considering going to the destination or using a particular tourism operation
D. All of the above
E. B and C only
E
Which of the following is an indicator of effective DMO websites?
A. Free from technical problems
B. User-friendly and attractive for travelers
C. Effective in marketing, positioning and branding the destination
D. Providing information that travelers, travel trade, media, and others expect from a DMO
E. All of the above
E
Which of the following is a benefit of social media specifically helpful for research goals of DMOs?
A. Collecting user-generated content or information from visitors
B. Emphasizing current events and campaigns at the destination
C. Getting feedback from people
D. All of the above
E. A and C only
E
Which of the following is an ICT application that shows points of interest at a destination as users point their smartphone cameras in directions towards those points of interest?
A. Augmented reality
B. Geotagging
C. METGs
D. Smartcards
E. Podcasts
A
Push factors are more of the determining factors where travelers go while pull factors stimulate the need to travel for leisure travelers. (T/F)
False
The difference between business travel and leisure travel is that the first one is motivated by organizational needs and priorities while the second is based on personal needs and wants. (T/F)
True
Which of the following can a DMO do to assure tourist satisfaction about destination experience so that they come back and provide positive word-of-mouth about the destination?
A. Fully control the products and services
B. Set and control prices at the destination
C. Have a quality assurance program to meet tourist expectations
D. Dictate what products are offered at the destination
E. All of the above
C
Which of the following is a contemporary tool for travelers to share and remember their destination experiences?
A. Social media (e.g. Facebook)
B. Travel blogs
C. Travel review sites (e.g. Tripadvisor)
D. Photo sharing platforms (e.g. Flicker, Instagram
E. All of the above
E
Which of the following is a trip planning trend that affects both domestic and international travel?
A. Baby-boomers are aging but not slowing in seeking action in travel
B. Travel interests being so diverse that DMOs need to find their niche to serve diverse travelers
C. Multipurpose and short vacations due to seemingly shortening discretionary time
D. Making travel arrangements and traveling independently
E. Internet being used for travel arrangements, purchase and post consumption behavior of sharing experiences with others on social media
D
Which of the following is NOT a special-interest travel trend?
A. Sea-sand-sun tourism
B. Dark tourism
C. Culinary/gastronomic tourism
D. Voluntourism
E. Wine tourism
A
Which of the following is an emerging market that gets the most attention from DMOs because of increasing propensity to travel and spend internationally?
A. Brazil
B. China
C. India
D. Russia
E. South Africa
B
Which of the following is a source of information about destinations?
A. Commercial information from DMOs promotional communications
B. Interpersonal information from word-of mouth of friends, relatives, colleagues and others
C. Personal or internal information from memory of past experiences and past knowledge
D. All of the above
E. A and B only
D
Which of the following is a potential reason for travelers to eliminate a destination from the list of places to go for vacations?
A. Lack of awareness about a destination
B. Previous negative experiences with the destination
C. Negative word of mouth information about the destination
D. Negative image of the destination
E. All of the above
E
Which of the following can be used to divide the market into smaller and manageable pieces (segmentation) in order to understand and serve their needs and expectations better?
A. Trip purpose (leisure, business, VFR)
B. Sociodemographics (age, gender, education level)
C. Past purchase behavior
D. Psycographics (e.g. lifestyles, personality)
E. All of the above
E
Who’s Destination Brand?
___________: Happiness on Earth
Thailand
Who’s Destination Brand?
________ B4UDIE
Alaska
Who’s Destination Brand?
_________ is for Lovers
Virginia
Who’s Destination Brand?
100% Pure _____________
New Zealand
Who’s Destination Brand?
What Happens in ______ stays in _______
Vegas
Who’s Destination Brand?
Incredible ___________
India
Who’s Destination Brand?
So Where In The Bloody Hell Are You?
Alaska
Who’s Destination Brand?
I Love _______
NY
Who’s Destination Brand?
_________ Everything Under The Sun
Spain
Who’s Destination Brand?
________ Truly Asia
Malaysia
Who’s Destination Brand?
____________: Keep Exploring
Canada
Having theme years to heighten the interest of tourists in visiting their countries by incorporating one or more major festivals and events that help to build the excitement and appeal of the theme
A. Theme Year and Event Marketing
B. Crowdsourcing
C. Movie and Film Development
D. Viral Marketing
E. Travel Shows and Exhibitions
A
Outsourcing a task to a group (crowd) of people, to individuals outside of the DMO.
A. Theme Year and Event Marketing
B. Crowdsourcing
C. Movie and Film Development
D. Viral Marketing
E. Travel Shows and Exhibitions
B
Promoting a destination by attracting, supporting, and partnering with film and movie producers to the destination.
A. Theme Year and Event Marketing
B. Crowdsourcing
C. Movie and Film Development
D. Viral Marketing
E. Travel Shows and Exhibitions
C
Spreading the original message of a DMO even further by other people via social media channels.
A. Theme Year and Event Marketing
B. Crowdsourcing
C. Movie and Film Development
D. Viral Marketing
E. Travel Shows and Exhibitions
D
Promoting the destination to travel trade by attending shows and exhibitions.
A. Theme Year and Event Marketing
B. Crowdsourcing
C. Movie and Film Development
D. Viral Marketing
E. Travel Shows and Exhibitions
E
The use of digital-format and Internet-based information and communication technologies to liaise with various audiences, to provide destination information, and to promote the destination.
A. Digital/Internet Marketing
B. Sales Promotion/ Merchandising
C. Merchandising
D. Personal Selling
E. Advertisement
F. Public Relations and Publicity
A
Approaches used by DMOs to give short-term inducements for people to visit and special communication methods and techniques not included in other promotional components.
A. Digital/Internet Marketing
B. Sales Promotion/ Merchandising
C. Merchandising
D. Personal Selling
E. Advertisement
F. Public Relations and Publicity
B
Retail merchandising materials and point-of-purchase advertising done by DMOs in places such as visitor information centers, transportation terminals, attractions, and accommodations.
A. Digital/Internet Marketing
B. Sales Promotion/ Merchandising
C. Merchandising
D. Personal Selling
E. Advertisement
F. Public Relations and Publicity
C
Sales or personal selling involves communications between DMO sales staff and prospective customers (prospects).These communications can be face-to-face, by telephone or SMS, by e-mail or an instant messaging program, or through other web-enabled services.
A. Digital/Internet Marketing
B. Sales Promotion/ Merchandising
C. Merchandising
D. Personal Selling
E. Advertisement
F. Public Relations and Publicity
D
The placement of persuasive messages by a DMO in any of the mass media to remind, inform or persuade potential pleasure travelers, business event planners, travel trade companies, and others to consider the destination for future travel.
A. Digital/Internet Marketing
B. Sales Promotion/ Merchandising
C. Merchandising
D. Personal Selling
E. Advertisement
F. Public Relations and Publicity
E
All the programs and activities that a DMO initiates or participates in with the purpose of maintaining or improving its relationship with other organizations and individuals.
A. Digital/Internet Marketing
B. Sales Promotion/ Merchandising
C. Merchandising
D. Personal Selling
E. Advertisement
F. Public Relations and Publicity
F
Country level DMOs are all uniform in their names and organizational structure across the globe. (T/F)
False
Generally speaking, DMOs cannot directly control the destination product but can influence or collaborate with others who are in charge of developing, improving and maintaining different aspects of it. (T/F)
True
How often should DMOs communicate and interact with their local communities?
A. Twice a year
B. Once in five years
C. Continuously
D. Biannually
E. Once a year
C
If local residents do not have proper knowledge and experience in tourism, they should be excluded from tourism planning. (T/F)
False
____________ is becoming a more important role of destination management as DMOs increasingly recognize that they must have the support of local community residents and tourism sector stakeholders.
A. Travel agents
B. Community relations
C. Networking
D. Social Media
E. None of the above
B
Las Vegas Convention and Visitors Authority conducts surveys on visitors every month to produce its annual Visitor Profile Study. What type of a research is this?
A. One-time
B. As-needed
C. On-going
D. Periodic
E. None of the above
C
____________, one of the 10 A’s of success of tourism destination, is a destinations ability to give tourists feeling of safety and security.
A. Awareness
B. Action
C. Attractiveness
D. Assurance
E. None of the above
D
provides DMOs with the most strategic resource, namely information; therefore, it should be an integral component of professional destination management that contributes to all destination management roles?
A. Leadership
B. Research
C. Partnership
D. Planning
E. All of the above
B
The only criterion to measure the success of a destination is the number of visitors it receives. (T/F)
False
The outcome of cooperation, collaboration, partnership and teamwork is , providing that they are conducted successfully.
A. Team-building
B. Destination partnership
C. Synergy
D. Marketing
E. All of the above
C
The use of “Visit” in DMO names is unique to Florida only. (e.g. VisitFlorida) (T/F)
False
Tourism plans should be kept as a secret since they include future strategies of a DMO regarding a destination. (T/F)
False
VisitFlorida is Florida’s official DMO, which is a public-private partnership type organization. (T/F)
True
What differentiates marketing from management is marketing’s specific focus on consumers (i.e. visitors). (T/F)
True
When a destination is in the decline stage of its life cycle, there is nothing that its DMO can do to stop it. (T/F)
False
Which of the 8 Ps of destination marketing represents distribution and the online and traditional travel trade channels a DMO can use to draw visitors to the destination?
A. Place
B. Promotion
C. Packaging
D. Price
E. None of the above
A
Which of the following is an external trend area that should be considered when planning for destination management?
A. Social
B. Cultural
C. Political
D. Legal
E. All of the above
E
Which of the following is NOT a dimension of governance?
A. Accountability
B. Involvement
C. Etiquette
D. Power
E. Transparency
C
Which of the following is a step required for DMO transparency?
A. Holding private meetings open to DMO personnel only
B. Making financial documents available to only DMO executives
C. Publishing all policies, plans, and strategies
D. All of the above
E. None of the above
C
Which of the following can be considered as a destination from destination management and marketing standpoint?
A. State of Michigan
B. City of Palatka
C. The Europe Continent
D. Town of Bithlo
E. All of the above
E
Which of the following is NOT part of DMO responsibilities?
A. Orchestrating the tourism efforts in the destination
B. Developing strategies, goals and objectives for the future direction of the destination
C. Gathering information for intelligent decision making regarding plans for the destination
D. Organizing the local government elections
E. Facilitating the development of attractions and services in the destination
D
Which of the following is the most strategic resource of a DMO?
A. Support from the industry
B. Accurate, timely and relevant information gathered by research
C. Educated and trained human resources
D. Funding sources
E. Computers and Internet
B
Which of the following is an element of physical products in Orlando?
A. I-4 Interstate
B. Disney Park
C. Shingle Creek Hotel
D. Bahama Breeze Restaurant
E. All of the above
E
Which of the following is a reason for why DMOs should have a Community Relations Plan?
A. To gain community support for tourism
B. To gain community’s welcoming attitude for tourists
C. To gain community’s contribution in overcoming problems
D. To avoid community protests and more serious problems
E. All of the above
E
Which of the following is the main focus in marketing endeavor of a DMO?
A. Locals
B. Visitors
C. Government
D. Private sector
E. International organizations
B
Which of the following destination life cycle stages is the point where the destination’s physical product is undeveloped and has much room for development and improvement?
A. Exploration
B. Consolidation
C. Stagnation
D. Decline
E. Rejuvenation
A
Which of the following is an example of rejuvenation strategy for a destination at the decline stage?
A. Malaysia has tropical beach resorts for SSS tourism, and introduced medical tourism.
B. China has culture and heritage tourism and introduced wine tourism.
C. Las Vegas has gaming resorts and introduced family events and activities.
D. All of the above
E. A and B only
D
Which of the following is an example of secondary information that DMOs can use?
A. UNWTO reports
B. Mechanical Observation
C. Surveys
D. Experiments
E. None of the above
A
Which of the following rejuvenation strategies for Orlando is a market penetration strategy to rejuvenate Orlando as a tourism destination?
A. Engage in intense marketing and promotion to encourage repeat visits by the current family market segments
B. Develop a new theme park for attracting visits of the current family market segments and potential family market segments currently not visiting Orlando
C. Engage in intense marketing and promotion campaigns to attract other potential family market segments currently not visiting Orlando
D. Develop a new bar street with nightlife to attract youth market segments
All of the above
A
Which of the following rejuvenation strategies for Orlando is a diversification strategy to rejuvenate Orlando as a tourism destination?
A. Engage in intense marketing and promotion to encourage repeat visits by the current family market segments
B. Develop a new theme park for attracting visits of the current family market segments and potential family market segments currently not visiting Orlando
C. Engage in intense marketing and promotion campaigns to attract other potential family market segments currently not visiting Orlando
D. Develop a new bar street with nightlife to attract youth market segments
E. All of the above
D
Which of the following is the most risky and costly rejuvenation strategy for a destination at the decline stage of its life cycle?
A. Market penetration
B. Market development
C. Product development
D. Diversification
E. None of the above
D
Which of the following is a destination situation where its DMO may be more concerned with and involved in improving intangible aspects such as image, safety and security at the destination?
A. Destinations with perception problems such as Iraq, Afghanistan and Iran
B. Mature and popular destinations such as Spain, Portugal and Italy
C. Destinations specializing in sports, adventure and activity tourism such as New Zealand and organizing mega events such as Olympic Games
D. All of the above
E. A and C only
E
Which of the following is a destination situation where its DMO can be involved in product development with more of a conservation aim rather than physical product development at the destination?
A. Destinations with fragile environments and endangered species such as Antarctica
B. Destinations with historical heritage such as Athens, Budapest, Cairo, Istanbul, Prague, Rome, Venice and Vienna
C. Destinations at the initial stage of development such as Bithlo
D. All of the above
E. A and B only
E
Which of the following is NOT an aspect of hardware development that DMOs do in a destination?
A. Developing attractions
B. Developing a training course for the service providers
C. Building event and activity arenas
D. Building visitor information centers
E. Building hotels or restaurants
B
Which of the following is NOT an aspect of software development that DMOs do for product development in a destination?
A. Conducting education and training programs
B. Building tourism schools
C. Designing packages and tours
D. Developing quality assurance programs
E. Providing interpretation services
B
Which of the following is an activity that a DMO can do for quality assurance in a destination?
A. Develop mandatory licensing and registration programs
B. Initiate award programs for excellence in quality
C. Provide training programs for the workforce
D. Measure tourist satisfaction regularly
E. All of the above
E
Which of the following element of the destination product involves both hardware and software development?
A. People
B. Packaging
C. Programming
D. All of the above
E. A and C only
E
Which of the following is a physical product aspect that is usually the responsibility of the government and the DMO plays an advisory role in improving this aspect of the destination?
A. Transportation system (airports, terminals, seaports)
B. Infrastructure (roads and utilities)
C. Facilities (food, beverage, shopping etc.)
D. All of the above
E. A and B only
E
Which of the following destination life cycle stages is the point where Bithlo is likely to be?
A. Exploration
B. Consolidation
C. Stagnation
D. Decline
E. Rejuvenation
A
Which of the following can a DMO do to make sure that directional and interpretive signage at the destination are informative, distinctive and attractive for users?
A. Collaborate with related government agencies
B. Lobby with related government agencies
C. Inform the related agencies about problem areas and needs for improvement
D. All of the above
E. B and C only
D
Which of the following is a potential activity of a DMO to assure sustainability in a destination?
A. Encouraging tourism businesses to follow green practices
B. Offering related education and training to locals and tourism businesses
C. Informing tourism businesses about best practices in sustainable management
D. Establishing special award programs for best practices in sustainable management
E. All of the above
E
Which of the following is a strength of the private sector (companies and non-profits) that provides a potential advantage for DMO partnerships?
A. They’re good at implementing short-term tactics
B. The decision-making is fast
C. They’re very skilled and experienced in marketing and sales approaches
D. They’re aware of market opportunities
E. All of the above
E
Which of the following is one of the potential factors in identifying successful DMO partnerships with others?
A. History and heritage
B. Geographic location
C. Transportation routes
D. Geographic features
E. All of the above
E
Which of the following is a type of tourism sector stakeholder involved in destination management?
A. Attractions
B. Transport companies
C. Event and Festival organizations
D. Media
E. All of the above
E
Which of the following is one of the external stakeholders of a destination?
A. Tourists
B. Local residents/citizens
C. Tour operators
D. CVBs
E. All of the above
A
Which of the following is a reason for the lack of funding for DMOs in many countries nowadays?
A. Limited pool of funding sources
B. Government budget deficits
C. Poor marketing
D. All of the above
E. A and B only
E
Which of the following is a characteristic of good destination governance?
A. Participatory
B. Effective
C. Responsive
D. Efficient
E. All of the above
E
International travel markets are susceptible to crises regarding economy, nature, politics, and health. (T/F)
True
International tourism receives more attention than domestic tourism; it receives more effort, policy, investment in product development, marketing and promotion. Which of the following is a reason for this?
A. It is a sign of political prestige in the international arena.
B. It injects new money (foreign currencies) into the country’s economy.
C. It recycles the money within the country’s economy thus keeping it active.
D. All of the above
E. A and B only
E
The table below displays the international trip purpose distributions for some countries. Based on this information, which of the following is correct?

Trip Purpose
Australia
Canada
Ireland
New Zealand
Spain
UK
USA
Holiday
44.0%
50.3%
44.7%
38.2%
82.6%
38.0%
53.5%
VFR
25.0%
26.6%
34.9%
32.6%
5.5%
29.0%
20.2%
Business
17.0%
15.2%
13.3%
5.6%
8.3%
22.0%
21.9%
Other
14.0%
7.9%
7.1%
23.6%
3.6%
11.0%
4.4%
Total
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.%
Source: UNWTO, 2012.

A. Spain is primarily a holiday destination.
B. VFR is the second most important international trip purpose for all those countries
C. International travel is mostly done for business purposes.
D. Countries are similar in rank ordering of trip purposes.
E. International trip purposes other than holiday, VFR and business are negligibly low for all those countries.

A
The map below displays the distribution of tourist arrivals and tourism receipts by regions in the world. Based on this information, which of the following is correct?
int-tour.jpg
Source: UNWTO, 2013.
A. Europe was the most popular region for international travelers.
B. Asia and the Pacific had the second largest share.
C. The Middle East and Africa were the same in tourist numbers and revenues.
D. All of the above
E. A and B only
E
Which of the following is a top spender in International tourism in 2012?
A. Australia
B. USA
C. China
D. UK
E. Germany
C
Which of the following countries had deficit in balance of payments in tourism in 2010?
A. Germany
B. UK
C. China
D. All of the above
E. A and B only
D
Ground Zero in NY and Genocide Museum in Cambodia are primary attractions for which of the following types of tourism that have growth potential in international tourism?
A. Industrial tourism
B. Dark tourism
C. Cultural and heritage tourism
D. Health and wellness tourism
E. Ecotourism
B
Which of the following is a reason for increased attention from DMOs worldwide to the BRICS countries?
A. Large population
B. Higher than average economic growth
C. Increased income per capita
D. All of the above
E. A and B only
D
Which of the following is a reason for China receiving much attention from DMOs worldwide?
A. It has the largest population in the world.
B. It was the top spender in international tourism in 2012.
C. It has higher than average economic growth and increasing level of income per capita.
D. Its outbound tourism is expected to double by 2020, reaching 155 million.
E. All of the above
E
Which of the following characteristics of visitors become particularly important for DMOs to know when marketing to international market segments?
A. Sociodemographics
B. Culture of the host destination
C. Culture of the targeted tourist markets
D. All of the above
E. B and C only
E
For most of the top international tourism destinations in the world, international inbound tourism is larger and more important economically than domestic tourism. (T/F)
False
China and India are the two most populated countries with booming domestic travel. (T/F)
True
Both international and domestic tourism should receive attention from DMOs in effort, policy investment in product development, marketing and promotion. Which of the following is a reason for this?
A. International tourism is a sign of prestige for countries.
B. International tourism injects new money (foreign currency) to the economy of a country.
C. Domestic tourism invigorates the economy by recycling the money internally in the country.
D. Domestic tourism reduces the effect of seasonality on tourism industry of a country.
E. All of the above
E
DMOs usually give domestic tourism a second-class status compared to international tourism; they provide less attention, effort, policy, investment in product development, marketing and promotion. Which of the following is a reason for this?
A. Domestic travelers are less in number than those of international inbound tourism.
B. Domestic tourism revenues are less than those of international inbound tourism.
C. Domestic tourism recycles the domestic income internally.
D. Domestic tourism injects foreign currencies into the economy.
E. Domestic tourism GDP % contribution is less than that of international inbound tourism.
C
The table below displays the top ten international tourism destinations and their domestic tourism GDP % distribution of countries. Based on this information, which of the following is correct?

International Tourism Rank (UNWTO)
Country
Domestic Tourism Contribution to Travel & Tourism GDP (WT&TC)
1
France
71.4%
2
USA
81.3%
3
China
88.1%
4
Spain
55.8%
5
Italy
67.5%
6
UK
67.8%
7
Turkey
53.1%
8
Germany
62.0%
9
Malaysia
42.0%
10
Austria
49.0%
Sources: UNWTO, 2012; World Travel and Tourism Council, 2012.

A. The higher the international tourism rank, the higher the domestic tourism GDP % contribution.
B. China had the highest domestic tourism revenues.
C. Malaysia had the highest international inbound tourism GDP % contribution.
D. China had the most number of domestic travelers.
E. Malaysia had the least number of domestic travelers.

C
Which of the following is a benefit of domestic tourism specifically for the local tourism industry within the country?
A. Creating more pride and ambassadorship for one’s own country through enhanced understanding, experience and appreciation of its tourism products and services
B. Creating year-round tourism activity and reducing the impact of seasonality
C. Generating more jobs for local people in tourism
D. Educating local people so they develop a deeper awareness of the natural and cultural resources of their country
E. Redistributing wealth within a country’s boundaries
B
Which of the following is NOT an economic benefit of domestic travel?
A. Redistributing wealth within a country’s boundaries
B. Retaining the hard currency of residents by keeping them from traveling abroad
C. Injection of foreign currency into the economy
D. Generating more jobs for local people in tourism
E. Greater geographic spread of economic development by dispersing travelers into undeveloped places
C
Which of the following is an economic trend that affected both domestic and international tourism negatively for all countries?
A. Economic recession
B. Higher prices of domestic destinations compared to some international competitors
C. The development of low-cost carrier (LCC) airlines
D. All of the above
E. A and B only
A
Which of the following is a sociodemographic trend affecting both domestic and international travel?
A. Different characteristics of different generations, especially Baby boomers, Gen X and Gen Y
B. Trips becoming shorter and multi-purpose due to less money and time
C. Special interest travel such as wine tourism, dark tourism and cruise travel
D. Growth in “green travelers”, people who are particularly concerned about environmental protection and conservation
E. Use of technology in trip planning and arrangements enabling planning independently, in shorter time frames and even last minute decisions
A
Which of the following is correct about domestic tourism?
A. The number of domestic travelers and the revenues generated by them are higher than those of international tourism for many countries.
B. The contribution of domestic tourism is higher than international tourism for most of the World’s Top International Tourism Destinations.
C. Countries usually have campaigns to encourage their citizens for traveling abroad.
D. All of the above
E. A and B only
E
International travel markets are susceptible to crises regarding economy, nature, politics, and health. (T/F)
True
International tourism receives more attention than domestic tourism; it receives more effort, policy, investment in product development, marketing and promotion. Which of the following is a reason for this?
A. It is a sign of political prestige in the international arena.
B. It injects new money (foreign currencies) into the country’s economy.
C. It recycles the money within the country’s economy thus keeping it actives.
D. All of the above
E. A and B only
E
When bidding for business events, DMOs can make promises confidently because they can fully achieve those promises by controlling industry stakeholders’ performance. (T/F)
False
The following are some meeting planners’ criteria in selecting their meeting venues. Which of these criteria can a DMO improve by improving the programming aspect of the destination product?
A. Accessibility: cost, time, frequency, convenience, barriers.
B. Local support: local chapter, support from DMO/convention center, subsidies.
C. Extra-conference opportunities: entertainment, shopping, sightseeing, recreation, professional opportunities.
D. Accommodation facilities: capacity, cost, service, security, availability.
E. Meeting facilities: capacity, layout, cost, ambience, service, security, availability.
C
Which of the following is a challenge for DMOs in dealing with business tourism?
A. Intense competition for higher market share of business travelers
B. Economic recession and cost control and policy compliance for business travelers
C. Technology substituting business travel
D. Reliance on product and service providers in the destination for serving business travelers
E. All of the above
E
Which of the following is a potential user of RFPs posted on DMO websites?
A. Professional conference organizers
B. Independent meeting planners
C. Incentive travel planners
D. HR managers of companies
E. All of the above
E
Which of the following is a benefit of attracting international business events to a destination?
A. Enhancing international prestige
B. Showcasing host infrastructure
C. Attracting a high yield travel market segment
D. Leveraging tourism with other export industries
E. All of the above
E
Which of the following is a performance indicator that needs to be included in DMOs mini marketing plan for Business travel segment?
A. Leads
B. Bookings
C. Lost opportunities
D. Cancellations
E. All of the above
E
Which of the following is an activity that needs to be included in DMOs mini marketing plan for Business Travel segment?
A. Bids
B. Trade shows
C. Familiarization tours
D. Sponsorships
E. All of the above
E
Which of the following is correct about RFPs (requests for proposals)?
A. They are forms that meeting planners complete and submit to DMOs, hotels and meeting venues.
B. Most DMOs provide them on their websites for convenience of meeting planners.
C. They summarize the event planner’s requirements for the event.
D. They are beneficial for all relevant parties.
E. All of the above
E
Which of the following can VisitOrlando do in terms of tapping the business travel and business events segment for Orlando?
A. Promote Orlando through their website specifically assigned for this segment
B. Take the needs of this segment in consideration in planning and product development for Orlando
C. Be the first contact point for business travelers and business event organizers through RFPs easily available on their website
D. Actively seek events by networking with related parties, conducting sales calls and bidding for major events
E. All of the above
E
Which of the following is a trend that affects domestic and international leisure travelers as well as business travelers?
A. Increasing concerns about sustainability and green measures in travel
B. Increasing pressure on time and travel becoming more multipurpose travel
C. Use of technology in travel arrangements
D. All of the above
E. A and B only
D