Determining the best way to get a company’s products or services to customers
Gathering and using information about customers to improve business decision making
The process of establishing and communicating to customers the value or cost of goods and services
Designing, developing, maintaining, improving, and acquiring products or services for the purpose of meeting customer needs and wants
Using advertising and other forms of communication to distribute information about products, services, images and ideas to achieve a desired outcome
Any direct and personal communication with customers to assess and satisfy their needs and wants.