Core Standards of Marketing

Distribution
Determining the best way to get a company’s products or services to customers
Marketing-Information Management
Gathering and using information about customers to improve business decision making
Pricing
The process of establishing and communicating to customers the value or cost of goods and services
Product/Service Management
Designing, developing, maintaining, improving, and acquiring products or services for the purpose of meeting customer needs and wants
Promotion
Using advertising and other forms of communication to distribute information about products, services, images and ideas to achieve a desired outcome
Selling
Any direct and personal communication with customers to assess and satisfy their needs and wants.