Color Theory/Marketing

A harmony of two colors on the opposite side of the color wheel?
Complementary
Uses variations in lightness and saturation of a single color?
Monochromatic
These are colors right next to each other (adjacent) on the color wheel?
Analogous
Uses three colors equally spaced around the color wheel?
Triadic
The general lightness or darkness of a color. In general, how close to black or white a given color is?
Value
Where the color is positioned on the color wheel. Terms such as red, blue-green, and mauve all define this of a given color?
Hue
This is a large list of specially mixed colors. The pigments are created individually for purity. The only drawback to using these colors is that they’re only useful for projects with few colors. They’re also expensive.
pantone (PMS) color
This is the method used by printers around the world.
CMYK color
These are those “in-between” colors on the color wheel. They’re made by mixing one primary color and one secondary color together.
Tertiary
It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision.
Promotion
What are the Four P’s of Marketing?
place, product, price, promotion
Process of developing, promoting, and distributing products in order to satisfy customer’s needs and wants.
Marketing
A company or brand name rendered in a specific graphical style and color?
logotype
An icon representing the company or brand.
logo
A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
brand
The legal term for brand is?
trademark
A form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. These messages are usually paid for by sponsors and viewed via various media.
Advertising
Can typically be scaled down with no loss of quality, but enlarging these image causes it to look blocky and “pixilated.”?
raster graphic