Chapter 6.1 and 6.2

Food and Drug Administration (FDA)
Regulates the labeling and safety of food, drugs, and cosmetics sold throughout the US.
Structure
The arrangement of and relations between the parts or elements of something complex
Administration
The process or activity of running a business or organization
Consumer Product Safety Commission (CPSC)
Responsible for overseeing the safety of products such as toys, electronics, and household furniture
Equal Employment Opportunity Commission (EEOC)
Responsible for the fair and equitable treatment of employees
Occupational Safety and Health Administration (OSHA)
Sets guidelines for workplace safety and environmental concerns, and enforces those regulations
Securities and Exchange Commission (SEC)
Regulates the sale of securities (stocks and bonds)
Environmental Protection Agency (EPA)
Established in 1970 to protect human health and our environment
Federal Trade Commission (FTC)
Has the responsibility of enforcing the principles of a free enterprise system and protecting consumers from unfair or deceptive business practices
Role
Part played by a person or thing in a particular situation
Flextime
Allows workers to choose their work hours
Telecommuting
Involves working at home, usually on a computer
Ad Council
A nonprofit organization that helps produce public service advertising campaigns for government agencies and other qualifying groups
Green marketing
Companies make an effort to produce and promote environmentally safe products
Ethics
Guidelines for good behavior
Better Business Bureau (BBB)
One of the oldest nonprofit organizations to set up self-regulation among business
Price gouging
Pricing products unreasonably high when the need is great or when consumers do not have other choices
Whistle blowing
Involves reporting an illegal action of one’s employer
Policy
A course or principle of action adopted or proposed
How does the role of government influence marketing?
Government plays the rolls of provider or service, customer, regulator, enforcer of free enterprise, and monitor the economy. Gov laws and regulations affect business
Name some of the responsibilities and functions of the Food and Drug Administration
Approves new products and reviews products already on the market, responds to petitions for action
What are the three bureaus of the Federal Trade Commission?
The Bureau of Consumer Protection, the Bureau of Competition, the Bureau of Economics
Name 6 employee benefits that demonstrate social responsibility in the workplace
Flextime, telecommuting, extended family leave, on-site child care, health care benefits, and time off with pay
What can businesses do in the marketplace to demonstrate social responsibility?
Provide information, employing self-censorship, responding to consumer concerns
How can a business support the community?
Local businesses, large companies, international businesses