identifying internal strengths and weakness and examining external opportunities and threats.
A analysis of outside influences that may have an impact on an organization.
A formal written document communicating the goals, objectives and strategies of a company.
a brief overview of an entire marketing plan.
study of internal and external factors that affect marketing strategies.
IDs target market and set marketing mix choices that focus on those markets.
the projection of probable, future sales in units or dollars.
an expectation performance that reflects a company goals and marketing plan objectives
the process of dividing the total market into groups whose members have similar characteristics.
statistics that describe a population in term of personal characteristics such as age, gender, ethnicity, income and education.
income available to you for saving or spending.
disposable income available for spending and saving after an individual has purchase the basic necessities of food, clothing and shelter.
segmentation of market based on where people live
grouping people with similar lifestyles, attitudes, opinion and values.
use of a single marketing plan to reach all customers.