Chapter 2 E&S Marketing

Consumers
‘use’ pruducts
discretionary income
money left over to spend after necessary expenses are paid
Vendors
Sellers of products which compete for a share of the money people spend on recreation
Promotion
Any form of communication used to persuade people to buy a product
Endorsement
Approval or support of a product, service, or idea, usually by a celebrity
Core Product
The main product
Ancillary Product
Product related to or created for the core product
Piracy
unauthorized use of an owners or creators music, movies, or other copyrighted material
Copy Right
Legal protection of a creators intellectual property or product
Intellectual Property