Chapter 18 Marketing Vocab

Visual Merchandising
coordinates all of the physical elements in place of business to project an image to customers
Display
refers to the visual and artistic aspects of presenting a product or service to a target group of customers to encourage a product
Storefront
the exterior of a business
Marquee
a canopy that extends over a store’s entrance
Store layout
refers to ways that’s stores use floor space to facilitate that hold and display merchandise
Fixtures
are permanent or movable store furnishings that hold and display merchandise
Point-of-purchase displays
are stand alone structures that serve as consumer sales promotion devices
interactive kiosks
are interactive point-of-purchase displays that are free-standing, full -service retail locations
props
are objects that hold the merchandise on display or support the display setting
color wheel
the relationship among colors
complementary colors
opposite each other on the color when and create high contrast
adjacent colors
are located next to each other on the color wheel and share the same undertones
triadic colors
involves three colors equally spaced on the color wheel, such as red, yellow, and blue
focal point
an area in the display that attracts attention first, above all else
proportion
the relationship between and among objects in a display
formal balance
they place large items with large items and small items
informal balance
designers place several small items with one large item within the display