Chapter 17: Direct & Online Marketing

Direct-response advertising and home shopping channels are forms of _____
DRTV Marketing
Amazon.com is an example of a(n) _____.
e-tailer
Which of the following observations is true of the National Do Not Call Registry?
It has helped replace invasive calling with “opt-in” calling systems
Which of the following is an example of an on-the-go, on-demand technology?
Podcasting
_____ is the Internet version of word-of-mouth marketing.
Viral Marketing
Which of the following is targeted to consumers and initiated by businesses?
B2C
Purchasing convenience and increased product and service information are the benefits offered by _____
Telephone marketing
_____ is the fastest-growing form of direct marketing
Online marketing
Unsolicited, unwanted commercial e-mail messages that clog up our e-mailboxes are known as _____.
Spam
To address concerns relating to e-mail marketing, most legitimate marketers now practice _____ e-mail marketing.
Permission-Based