Chapter 16 Marketing 311 Key Terms

sustainable marketing concept
Calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company.
environmental sustainability
Generating profits while helping protect the environment
consumer oriented marketing
Viewing and organizing a company’s marketing activities from the consumer’s point of view
customer value marketing
Putting most of a company’s resources into customer value-building marketing
innovative marketing
Seeking real product and marketing improvements
sense of mission marketing
Defining a company’s mission in broad social terms
desirable products
Gives both high immediate satisfaction and high long-run benefits.
sustainable company
Creates value for customers through socially, environmentally, and ethically responsible actions.
sustainable marketing
Provides the context in which companies can build profitable customer relationships.