Chapter 14 MKT 220 Marketing Channels

Marketing Channel
A set of interdependent organizations that eases the transfer of ownership as products move to user
Marketing channel function
specialization and division of labor,overcoming discrepancies and providing contact efficiency
Channel intermediaries
merchant wholesaler,agents and brokers
factors affecting channel choice
market factors, product factors, producer factors
levels of distribution intensity
intensive,selective,exclusive
social influences in channels
power,control,leadership,conflict,partnering
channel power
a channel members capacity to control or influence
channel captain
a member of a marketing channel that exercises authority and power over the activities of other members