promotion is intended to inform, persuade, and ______
this category of promotion is kind of a “catch all” term
Integrated Marketing Communications (IMC) aims to create a _______ effect
communication originates with a _________ who wishes to share something with someone else
to share a thought, a source must _______ a message
what is the basic theme of a message?
what is the manner of the message presentation called?
advertising is paid for, non personal and has an…
what does IMC stand for?
integrated marketing communications
what does IMC aim to build?
relationships with consumers
focusing promotion on the consumer end will help ____ a product through the channel
IMC tries to break through message ______
what is a common budget setting technique?
percent of sales
the audience must ____ a message
what is the first task in the hierarchy of effects model (like AIDA)?
make the market aware of brand
what is interference in the communications process called?
using projected cash flow to help set a budget is known as the
focusing promotion on intermediaries, encouraging them to carry a product is a
the return flow of communication
the main purpose of a promotional corporate website is to build customer-
an avantage of direct marketing is that it offers access to ____ beyond the local level
direct marketing usually seeks a direct immediate and ____ consumer response
a type of database that is generally more reliable than an external list bought elsewhere
direct marketing is a powerful tool to build-
a benefit of direct marketing that allows consumers to (shop at odd hours, at home)
forms of direct marketing involve personal selling, ____ mail, catalog, telephone, direct-response tv, kiosk, online and digital