Chapter 13 Intro to Business

Which of the following is NOT a distribution​ strategy?
A.
Nondirect distribution
B.
Exclusive distribution
C.
Selective distribution
D.
Intensive distribution
non direct distribution
Which of the following is not an example of a function of​ business-to-business brokers?
A.
Selling
B.
Buying
C.
Buys products from manufacturers and sells them to other businesses
D.
Services
services

wrong

Which of the following phrases best describes​ real-time ad​ tracking?
A.
Accurate​ ad-watching behavior of shoppers in​ malls, theaters, and grocery stores
B.
The combination of media through which a company advertises
C.
Specific communication devices for carrying a​ seller’s message to potential customers
D.
​Paid, nonpersonal communication by which an identified sponsor informs an audience about a product
Accurate ad watching behavior of shoppers in malls theaters and grocery stores
Each of the following is part of the distribution​ mix, EXCEPT which​ one?
A.
Intermediaries
B.
Retailers
C.
Promotion
D.
Wholesalers
promotion
Each of the following is a function of the​ e-intermediary, EXCEPT which​ one?
A.
Using data warehousing
B.
Providing products through online channels
C.
Processing information
D.
Using mass communication
using data warehousing
Which of the following is NOT true about relationship​ marketing?
A.
Salespeople communicate​ one-on-one with potential customers.
B.
Salespeople gain credibility through relationship marketing.
C.
Professional interaction is an effective sales tool.
D.
Relationship marketing does not apply to retail selling.
relationship marketing does not apply to retail selling
Which of the following is NOT one of the tasks of personal​ selling?
A.
Order processing
B.
Missionary selling
C.
Creative selling
D.
​Real-time ad tracking
real time ad tracking
Which of the following refers to a situation when members of the channel disagree over roles or​ rewards?
A.
Channel leadership
B.
Channel mix
C.
Intensive distribution
D.
Channel conflict
channel conflict
The ultimate objective of any promotion is which of the​ following?
A.
Increase sales.
B.
Control costs.
C.
Facilitate distribution.
D.
Improve quality perception.
increase sales
Each of the following is a type of sales​ promotion, EXCEPT which​ one?
A.
Coupons
B.
Loyalty programs
C.
Direct marketing
D.
Premiums
Direct marketing
Which of the following terms refers to the activities needed to move products from an intermediary or a manufacturer to​ customers?
A.
Warehousing operations
B.
Physical distribution
C.
Virtual distribution
D.
Transportation operations
physical distribution
Creative selling requires each of the following EXCEPT which​ one?
A.
Media planning
B.
Prospecting and qualifying
C.
Presenting
D.
Approaching
media planning
Which of the following terms refers to the entire stream of activities involved in getting products to​ customers?
A.
Wholesaling
B.
Supply chain
C.
Upstream suppliers
D.
Transportation
upstream suppliers

Wrong

The combination of​ advertising, personal​ selling, sales​ promotions, direct or interactive​ marketing, publicity, and public relations is referred to by which of the following​ terms?
A.
Marketing mix
B.
Media mix
C.
Distribution mix
D.
Promotional mix
promotional mix
Which of the following would NOT be found on a list of benefits of online retailing from the customer​ viewpoint?
A.
Access to diverse product lines
B.
Personal customer service
C.
​24-hour access
D.
Efficient shopping experience.
personal customer service
Which of the following is a downfall of nondirect​ distribution?
A.
There is little or no benefit to intermediaries.
B.
The number of intermediaries is limited.
C.
Intermediaries provide added value.
D.
The consumer price is higher.
the consumer price is higher
Which of the following describes the process when the product travels from the producer to the consumer or organizational buyer without​ intermediaries?
A.
Distribution by agent
B.
Direct distribution
C.
Wholesale distribution
D.
Retail distribution
Direct distribution
Which of the following is NOT a type of online​ retailer?
A.
​Bricks-and-mortar stores
B.
​E-catalogs
C.
Electronic storefronts
D.
Interactive retailing
brick and mortar stores
Businesses that have supply chains as a cornerstone of their business strategy are required to do each of the​ following, EXCEPT which​ one?
A.
Raise additional capital.
B.
Identify and assess the entire stream of activities.
C.
Integrate the entire stream of activities.
D.
Improve the entire stream of activities.
raise additional capital
Which of the following is NOT considered a type of merchant​ wholesaler?
A.
​Full-service merchant wholesalers
B.
Drop shippers
C.
Agents and brokers
D.
​Limited-function merchant wholesalers
agents and brokers
When choosing a transportation method each of the following needs to be​ considered, EXCEPT which​ one?
A.
Safety concerns over trucking
B.
Needs and wants of the customer
C.
Nature of the product
D.
Distance it must travel
safety concerns over trucking
Which of the following terms is used when one website offers another a commission for referring​ customers?
A.
​e-wholesaling
B.
​e-Commerce
C.
Rack jobbing
D.
Syndicated selling
syndicated selling
Which of the following is a type of retailer with specific market segments and full product lines in narrow product​ fields?
A.
Supermarket
B.
Factory outlet
C.
Specialty store
D.
Discount house
specialty store
Which of the following is NOT true about agents and​ brokers?
A.
Agents and brokers need merchandising expertise.
B.
Agents and brokers are independent sales representatives.
C.
Agents and brokers work on salary from the producer company.
D.
Agents and brokers do not own merchandise.
agents and brokers need merchandising expertise

wrong

Which of the following describes the strategy when a firm markets its product to wholesalers and retailers who then persuade customers to buy​ it?
A.
Merchandising strategy
B.
Pull strategy
C.
Push strategy
D.
​Push-pull strategy
pull strategy

wrong