Chapter 10 T/F

E-commerce refers to the use of any networking technologies to transact business
False
Retail consumer e-commerce is growing at single-digit rates
False
The Internet shrinks information asymmetry
True
Rich media advertisements are a sales-oriented marketing format
False
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts
True
Disintermediation provides major benefits to the distributor
False
In general, for digital goods, the marginal cost of producing another unit is about zero
True
An example of the service provider business model is Flickr, a photo management and sharing Web site
True
An example of the content provider business model is Barnesandnoble.com, a retailer of printed books
False
Web personalization is used primarily as a major marketing tool
True
Podcasting allows subscribers to listen to live, streaming radio and other audio content
False
Intellectual property refers to all forms of human expression, both tangible and intangible.
False
Ninety-six percent of all US households with Internet access use a broadband connection
True
Behavioral targeting occurs at two levels: individual Web sites and through ISPs
False
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level
False
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers, or short-term sport purchasing
True
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down
False
Automobile manufacturing is an example of a vertical market
True
Advertising networks track a user’s behavior at thousands of Web sites
True
In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features
True