Chapter 1 Marketing terms

Market
A buyer and a seller convene to buy and sell goods
Marketing
the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services
Need
something necessary for survival
Want
something that a person desires
Business
all activities involved in developing and exchanging products and services
Function
a general word for the category of activities
functions of business
production, finance, marketing, and management
consumer
a person who buys products or services and also uses them
marketing professional
the person who helps determine the marketing needs of a company, develops and implements marketing plans and focuses on customer satisfaction
job
the work a person does regularly in order to earn money
career
a series of related jobs in the same profession
profession
term used for jobs in a business field requiring similar education, training, or skills
career clusters
groups of occupational and career specialties that share common knowledge and skills
career pathways
include career areas and they share a foundation of common knowledge and skills
goal
something a person wants to achieve in a specific time period
short term goal
one that can be achieved in a short time
long term goal
one that will take a longer time to achieve
goal setting
a process of deciding your goal
SMART goals
specific, measurable, attainable, realistic, and timely as illustrated