channels of distribution marketing quiz

indirect distribution
channels of distribution which involve the se of intermediaries
producer, agent, wholesaler, retailer, consumer
channel used reach small retailers. producer gives up selling responsibilities
producer, industrial user
most common route for industrial goods
producer
grower, provider, or manufacturer of goods and services
producer, agent, industrial distributor, user
industrial channel used for items with low unit values. producer gives up selling responsibilities
direct distribution
path from producer to consumer/ind.user
channel of distribution
path a good or service tales from producer to consumer
ind. goods
items that will be used by ind. user
producer, retailer, consumer
channel used to reach large retailers. producer maintains selling responsibilities
ind. user
business which buys goods used to make other goods or in the operation of the business and services
producer, wholesaler, retailer, consumer
most common route for consumer goods
agent
intermediary who assists in the sale of goods from producer to wholesaler
ind. distributor
functions same as wholesaler do for consumer goods
producer agent user
ind. good channel used for items with high unit value. producer gives up of selling responsibilities
intermediary
business or person that helps move goods and services from the producer to consumer
consumer goods
business which purchases goods and sells them to consumers
consumer
person who uses goods and services
consumer goods
items that will be used by ultimate consumers
producer, agent, retailer, consumer
channel used to reach large retailers. producer gives up selling responsibilities
wholesaler
business which purchases goods and sells them to retailers