CH 26 Medical Practice Marketing and Customer Service

marketing
the process or technique of promoting, selling and distributing a product or service
objectives
something toward which effort is directed; aims, goals; or ends of action
outreach
the process of using marketing and education strategies to reach and involve diverse audiences through the use of key messages and effective programs
prosthetic
the surgical or dental specialty comcerned with the design, construction, and fitting of porsthese, which are artificial devices that replace missing parts fo the body
tangible
capable of being appraised at an actual or approximate value; capable of being precisely identifed or realized by the mind
target market
a specific group of individualas towards whom the marketing plan is focused