2. Helps focus decision making
-Does not provide conclusive evidence
-Subsequent research expected
Pilot study/focus groups
-Some understanding of the nature of the problem
-A possible solution to a problem
-Causal research attempts to explain events
-State the Research Objectives
-Develop a Research Design
-Prepare for Data Collection
-Collect the Data
-Analyze the Data
-Write and Present the Research Report
-Decision maker’s objectives
-What is already known about the issue?
-Risks associated with the problem or opportunity
-Resources available for the research activity
-How the information will help the decision maker
-Gather preliminary information to help identify a problem, generate hypotheses, and gain insights into something of interest
-Describe things like attitudes, perceptions, characteristics, activities, and situations
-Test hypotheses to determine cause-and-effect relationships
-An effective research design does two things:
=Provides answers to questions as objectively, accurately, and economically as possible.
=Controls possible sources of errors, such as collecting data from respondents who are not representative of the population of interest.
-Primary Data: Original data gathered to satisfy the purpose of the current study.