Ch 03 Scanning the Marketing Environment

For each of the marketing issues or activities mentioned below, classify the issue or activity according to the type of environmental force illustrated by dragging the appropriate force (competitive, economic, regulatory, social, or technological) to the issue or activity
Social

Less married households
Increased diversity

Economic

Change in consumer spending
Change in incomes

Technological

Genetically-modified crops
Nanotechnology

Competitive

Oligopolies
Barriers to entry

Regulatory

Limits on exclusivity
Privacy controls

Which of the following is an example of a social force affecting the marketing environment?
Increasing acceptance of social networks and media as means of communication
Which of the following is an example of a technological force affecting the marketing environment?
Increasing acceptance of social networks and media as means of communcation
Which of the following is an example of a regulatory force affecting the marketing environment?
New interest in government controls on privacy for personal information
Which of the following is an example of an economic force affecting the marketing environment?
Changes in the levels of disposable and discretionary income
Which of the following is an example of a competitive force affecting the marketing environment?
Barriers to entry that make it difficult for new businesses to enter a market
The process of continually acquiring information on events occurring outside the organization to identify and interpret potential threats is called?
environmental scanning