BUS – Marketing

SALE-C, OHMA, PMS, MR NIIC
Marketing Role
FCE, PEGS, WIPD, TAPES
Marketing Influences
SMEIDI, SMART, GDP, PPPP PPP
Marketing Processes
MPP, P G/S BP, CMC, SPLP, P. Q. Interaction, PRAPPS, COW, DCP WIT, PPP, E-Marketing, Global Marketing, S GC GC
Marketing Strategies
market share, brand awareness, quality of life, employment, choice
SALE-C
operations, HR, marketing, accounting
OHMA
production, marketing, selling
PMS
mass, resource, niche, intermediate, industrial, consumer
MR NIIC
factors of customer choice, consumer laws, ethical
FCE
psychological, economic, government, sociocultural
PEGS
warranties, implied conditions, price discrimination, deceptive and misleading advertising
WIPD
truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging
TAPES
situational analysis (SWOT/PLC), market research, establishing market objectives, identifying target markets, developing marketing strategies, implementation, monitoring and controlling
SMEIDI
specific, measurable, achievable, realistic, time
SMART
geographic, demographic, psychological
GDP
product, place, price, promotion, people, processes, physical evidence
PPPP PPP
market segmentation, p/s differentiation, positioning
My PP’s
Product, g/s, branding, packaging
P G/S BP
cost, market, competition-based
CMC
skimming, penetration, loss leaders, price points
SPLP
price and quality interaction
P. Q. Interaction
personal selling, relationship marketing, advertising, publicity, public relations, sales promotion
PRAPPS
communication process, opinion leaders, word of mouth
COW
distribution channels, channel choice, physical distribution issues, warehousing, inventory, transport
DCP WIT
people, processes, physical evidence
PPP
standardisation, global branding, customisation, global pricing, competitive positioning
S GC GC
profit, share price, growth, environment, market share, social
PS GEMS
R&D, launch, growth, maturity, saturation, decline/extend
Product Life Cycle
intensive, selective, exclusive
Channel Choice