A. develop products that meet the specific requirements of individual customers.
B. maximize their market share by designing products that appeal to large numbers of customers.
C. develop their promotional efforts utilizing mass media such as television, newspapers and radio in order to relate to a large audience.
D. maximize market share by controlling production costs and maintaining low prices.
A. environmental scanning.
B. niche marketing.
D. respondent change.
A. Firms can avoid the government’s anti-trust laws by selecting a small slice of a larger market.
B. This strategy enables a firm to identify common
traits in different consumer groups.
C. With limited resources, firms can better satisfy the wants and needs of a smaller target market.
D. Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.
A. developing an understanding of company finances available for new products
B. determining an appropriate brand name for a new product
C. designing the most efficient method of production of a new product
D. contacting suppliers after a purchase to ensure producer satisfaction
A. prototype outsourcing.
B. test marketing.
C. concept testing.
D. word-of-mouth promotion.
B. four Ps.
C. cognitive behaviors.
D. market position.
A. keep the price of goods as low as possible.
B. develop a strategy to achieve the largest possible market share.
C. allow customers to participate in the management decisions of the firm.
D. learn as much as possible about customers
A. a group of high school students who are tired of cafeteria food and would like to eat lunch at an expensive restaurant located a few blocks from their campus
B. a physical facility large enough to accommodate all the people who want to buy or sell a good
C. senior citizens willing and able to cruise to the Bahamas
D. a geographic region targeted by a firm for new promotional efforts
A. information published by the U.S. Bureau of the Census that identifies which regions of the United States are experiencing the most rapid growth in Mexican-American population
B. a telephone survey by the marketing department of Mucho Tacos asking for opinions about the quality of the food at the restaurants
C. a focus group of teenagers who like Mexican food who are asked about their reactions to new food dishes the restaurant may offer
D. e-mail responses the chain receives to a series of customer satisfaction questions posted on its website
A. The markets are often geographically dispersed.
B. Industrial buyers are usually large.
C. Industrial buyers tend to be more emotional in their purchasing decisions.
D. The size of the market is smaller than the consumer market.