BAT Test 3_c

Which of the following companies uses the market creator business model?

Facebook

Amazon

Expedia

Yahoo

ETrade

Amazon
Which of the following is an example of the content provider Internet business model?
Spotify
Compared to traditional goods, digital goods have:
lower costs of production
Which of the following best illustrates the affiliate revenue model?
Yelp receives a fee after steering a customer to a participating website where he or she makes
a purchase
Which of the following best illustrates the transaction fee revenue model?
EBay receives a small fee from a seller if a seller is successful in selling an item
n a phenomenon called ________, some argue that large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts
the wisdom of crowds
Netflix’s public announcement of a reward for a technology solution to its movie recommendation system is an example of
crowdsourcing
EBay is an example of
c2c e commerce
Selling products and services directly to individual consumers via the Internet best describes
b2c e commerce
Consumers selling goods and services electronically to other consumers best describes
c2c e commerce
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as
behavioral targeting
Which of the following statements about m-commerce is not true?
In 2009, the top-grossing category of m-commerce was e-book sales
Which of the following describes long tail marketing?
The yearly sales of one or two copies each of thousand of obscure films
The system functionalities of an e-commerce website are best defined as
information systems capabilites wanted
The effort required to locate a suitable product is
search costs
Your company provides online tax preparation software. Users can download forms and read tips online without paying, but a fee is charged for using the advanced tax form management services. This is an example of which type of revenue model?
free/freeium
EDI is
the exchange between two organizations of standard transactions through a network.
Which of the following was the leading marketing format in 2010?
search engine
e commerce is
well entrenched as a form of modern commerce
Which of the following is NOT one of the unique features of e-commerce technology?
transaprency
The lowered costs of info storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
info density