Basic Online Marketing Terminology

Affiliate Marketing
Selling your product through other web sites or e-mail lists by paying the site or list owner for each sale. Great for expanding your sales network.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Analytics
Taking traffic data and other information about your web site, analyzing it, and then providing insight. Note that a raw report is not analytics.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Blog
Short for ‘web log’. A fancy word for a web site where you publish short entries on a regular basis and let visitors post comments about those entries.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
CMS
Content Management System. A web application (see below) that allows users to add and edit web pages on a web site without learning HTML. May cause mass celebration or mutiny among web teams.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Domain Name / URL
The address of your web site, such as ‘www.conversationmarketing.com’.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Dynamic Web Site
A web site generated using a web application and a database. These sites will often change from one visit to the next, or one moment to the next.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Link Authority
The ‘vote’ provided to a page on your web site when another web site (or page within your web site) links to it. Search engines include these ‘votes’ in their ranking algorithms.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Page View
Any one page of your site completely loading any one time. If I visit your web site and look at 3 pages, that will count as 3 page views.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
PPC / Pay Per Click
Pay Per Click marketing. Bidding for position in the sponsored search engine rankings. Higher bids have a better chance of a higher ranking, although there are other factors. Great way to generate business fast, or spend a small fortune and get no return at all.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Registrar
The service you use to reserve a domain name.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
RSS
A type of text file that delivers a list of headlines and content directly to feed readers and other software. Stands for ‘Really Simple Syndication’.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
SEO
Search Engine Optimization. Working to insure your web site will get as high a ranking as possible in the unpaid search results in the major search engines.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Social Media
Usually refers to the many blogs, bookmarking sites and other sites that allow visitors to interact with each other and the web site owner.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Spam
Used to refer only to unsolicited e-mail. May also refer to unproductive comments or repeated submissions to blogs or discussion forums.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Static Web Site
A web site that isn’t connected to a database. ‘Static’ refers to the fact that the page does not change.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Unique Visitor
Any one visitor coming to your site any number of times in the time period.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Visit
Any user visiting your site any one time.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Web Application
Usually refers to a database-driven web site, such as a shopping cart.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
WordPress
A popular blogging platform
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
XHTML
Successor to HTML. XHTML is used to build web pages.
(Source: https://www.portent.com/blog/internet-marketing/internet-marketing-terms-you.htm)
Above the Fold
The part of the page you can see without scrolling down or over.
(Source: https://www.directom.com/glossary/)
Back Links / Inbound Links
Links from other websites pointing to any particular page on your site. Search engines use backlinks to judge a site’s credibility; if a site links to you, the reasoning goes, it is in effect vouching for your authority on a particular subject.
(Source: https://www.directom.com/glossary/)
Banned
When pages are removed from a search engine’s index specifically because the search engine has deemed them to be violating their guidelines
(Source: https://www.directom.com/glossary/)
Banners
Picture advertisements placed on websites. Such advertising is often a staple of internet marketing branding campaigns. Depending upon their size and shape, banner ads may also be referred to as buttons, inlines, leaderboards, skyscrapers, or other terms.
(Source: https://www.directom.com/glossary/)
Bounce Rate
The percentage of people who visit your website but leave without visiting any other page.
(Source: https://www.directom.com/glossary/)
Broad Match
This is the default matching option. With this bid type your ad may show if a search term contains your keywords in any way. Your ads may show for synonyms of your keywords, related searches, and other relevant variations or phrases. This match type is best when trying to reach the largest possible audience with your keywords.
(Source: https://www.directom.com/glossary/)
BOT / Crawler / Spider
An automated program that visits websites, sometimes also referred to as a “crawler” or a “spider”. A spam bot visits websites for nefarious reasons, often showing in Google Analytics as junk traffic. However, Google uses a bot to crawl websites so that they can be ranked and added to Google search.
(Source: https://www.geekpoweredstudios.com/digital-marketing-glossary/)
Bread Crumbs
Navigation links at the top of a webpage that better help the user understand where on the website they are. These links often appear near the web page’s title and look something like this: Home > Services > Specific Service
(Source: https://www.geekpoweredstudios.com/digital-marketing-glossary/)