Advanced Marketing Terms

marketing
the action or business of promoting or selling products or services including marketing research and advertising
customer
a person or organization that buys goods or services
target market
q particular group of consumers at which a product or service is aimed at
4 P’s of Marketing
place product price promotion
marketing mix
a combination of factors that can be controlled by a company to influence consumers
good
merchandise or possessions
service
the action of helping our doing work for someone
marketing plan
a comprehensive document ore blueprint that outlines a company’s advertising and marketing efforts for the upcoming year
sole proprietorship
a business entity that is owned and run by one natural person and in which there is a legal distinction between the owner and the business
partnership
a business or firm owned and run by two or more people
corporation
a company authorized to act as a single entity and recognized as such
marketing concept
the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs
mass market
an attempt to appeal to the entire market with over basic marketing strategy utilizing made distribution and mass media
marketing segmentation
the proceeds of dividing am entire market up until different customer segments
social respnosibility
the idea that business should balance profit making activities with activities that benefit society
ethics
there basic concepts and fundamental principles of December human conduct
PSA
a public service announcement
team
a grip of people with a full set of complimentary skills required to complete something
leadership
the activity of leading a group of people or an organization or the ability to do so
demographic information
the statistical information that describes a population and can be used to divide that population into different groups
disposable income
income remaining after deductions of taxes and other mandatory changes available to be spent in any way the person chooses
resume
a brief account of a person’s education and experience typically sent with a job application
cover letter
a letter sent with and explaining the contents of another document or parcel of goods
mission statement
a formal summary of the aims and values of a company organisation or individual
management styles
characteristic ways of making decisions and relating to subordinates