7 sections of marketing plan

executive summary
brief overview of the entire marketing plan
situation analysis
study of the internal and external factors that affect marketing strategies
objectives
what the marketing plan will accomplish
marketing strategies
identifies target markets and sets marketing mix choices that focus on those markets
implementation
putting the marketing plan into action and managing it
evaluation and control
measures that will be used to evaluate the plan are discussed
appendix
the section of the marketing plan that includes supplemental materials such as financial statements, etc