4.7

business etiquette
refers to the mannerism in which business is conducted. It varies from one country to another so marketers must be aware of the different protocols that exist
direct investment
refer to a business setting up production and/or distribution facilities overseas
exporting
is the practice of selling domestically produced goods and/or services to overseas buyers to gain access to larger international markets
global marketing
is the marketing of a product by using the same marketing strategy in various countries to gain from marketing economies of scale
global marketing presence
refers to a business with strong global brands that often have a significant share of their revenues earned from overseas markets
international marketing
is the marketing of a firms products in foreign countries.
international marketing