refers to the mannerism in which business is conducted. It varies from one country to another so marketers must be aware of the different protocols that exist
refer to a business setting up production and/or distribution facilities overseas
is the practice of selling domestically produced goods and/or services to overseas buyers to gain access to larger international markets
is the marketing of a product by using the same marketing strategy in various countries to gain from marketing economies of scale
global marketing presence
refers to a business with strong global brands that often have a significant share of their revenues earned from overseas markets
is the marketing of a firms products in foreign countries.