Change and stay relevant in your knowledge
Always be the first and only one doing what you’re doing
Be obvious about your benefit. Align your benefit with your product
Simple and easy to understand = 70% greater chance of success
Eliminate the irelevent
Credibility enhance customer trust. 96% of customers believe that ads oversell/lie.
Let your idea speak for itself
Never give up if you are doing the right thing
Quantify all the goals in the system
Serve the genuine needs of your customers
Define and refine your thinking
Be bold, brave, and leave a legacy
What is the key to success in business?
What is the formula for success?
Know more x Do more
What is the formula for leaving a legacy?
Wisdom x Courage