11 Marketing Research Steps

What are the 11 steps of the marketing research process?
1. establish the need for marketing research, 2. define the problem, 3. establish research objectives, 4. determine research design, 5. identify information types and sources, 6. determine methods of accessing data, 7. design data collection forms, 8. determine the sample plan and size, 9. collect data, 10. analyze data, 11. prepare and present the final research report
What is step 1 of the marketing research process?
establish the need for marketing research
What is step 2 of the marketing research process?
define the problem
What is step 3 of the marketing research process?
establish research objectives
What is step 4 of the marketing research process?
determine research design
What is step 5 of the marketing research process?
identify information types and sources
What is step 6 of the marketing research process?
determine methods of accessing data
What is step 7 of the marketing research process?
design data collection forms
What is step 8 of the marketing research process?
determine the sample plan and size
What is step 9 of the marketing research process?
collect data
What is step 10 of the marketing research process?
analyze data
What is step 11 of the marketing research process?
prepare and present the final research report