100+ Digital Marketing Acronyms

AIDA
Attention, interest, desire, action
AJAX
Asynchronous JavaScript and XML
API
Application program interface
AOV
Average order value
AR
Augmented Reality
ASP
Application service provider
ATD
Agency trading desk
B2B
Business to business
B2C
Business to consumer
CLV
Customer lifetime value
CMS
Content management system
CPA
Cost per acquisition
CPC
Cost per click
CPL
Cost per lead
CPI
Cost per impression
CPM
Cost per mille, the advertising cost per thousand views
CPV
Cost per view
CR
Conversion Rate
CRM
Customer relationship management
CRO
Conversion rate optimisation
CSS
Cascading style sheets
CTA
Call to action
CTR
Click through rate
CX
Customer experience
DM
Direct mail (or ‘Direct message’, on Twitter)
DMP
Data management platform
DNS
Domain name system
DR
Direct response
DSP
Demand-side platform
EXCPM
Effective CPM
EPC
Earnings per click
EPM
Earning per thousand
ESP
Email service provider
FB
Facebook
FBML
Facebook markup language
FTP
File transfer protocol
GA
Google analytics
HIPPO
Highest paid person’s opinion
ISP
Internet service provider
KPI
Key performance indicator
LTV
Lifetime value
MoM
Month on Month
MLM
Multi-Level marketing
MVT
Multivariate testing
OEM
Original equipment manufacturer
OS
Operating system
PHP
PHP hypertext preprocessor
POS
Point of sale
PPC
Pay per click
PPL
Pay per lead
PPV
Pay per view
PR
PageRank
PV
Pageviews
QA
Quality assurance
QR Code
Quick response code
QS
Quality score
RFI
Request for information
RFP
Request for proposal
ROI
Return on investment
RON
Run on network
ROR
Ruby on rails
ROS
Run on site
RSS
Really simple syndication
RT
Retweet
RTB
Real time bidding
RTD
Real time data
S2S
Server to server
SaaS
Sofware as a service
SEM
Search engine marketing
SEO
Search engine optimization
SERP
Search engine results page
SLA
Service level agreement
SM
Social media
SME
Small/medium enterprise
SMM
Social media marketing
SMO
Social meda optimisation
SMP
Social media platform
SMS
Short message service
SOV
Share of voice
SOW
Statement of work
SSL
Secure Sockets Layer
SSP
Supply-side platform
SWOT
Strengths, weaknesses, opportunities, threats
TLD
Top level domain
TOS
Terms of service
UCD
User-centric design
UI
User interface
UCG
User-generated content
URL
Uniform resource locator
USP
Unique selling proposition
UV
Unique visitor
UX
User experience
VOD
Video on demand
VM
Viral marketing
VM
Viral marketing
WOMM
Word of mouth marketing
WYSIWYG
What you see is what you get
YOY
Year on year
YTD
Year to date
XML
Extensible markup language